SPW Releases
Burst Media, a leading provider of advertising representation, services, and technology to independent web publishers, today announced the introduction of the BurstVideo InBanner ad unit and the Burst Video Channel. BurstVideo InBanner allows advertisers to use existing video assets to deliver a...
Twistedtracks.com now offers royalty free licensing for over 10,000 music compositions and sound effects to producers of corporate and entertainment media.
"What is the sound of one hand clapping?" Those tricky Zen monks won't tell you. But the elusive answer may just be heard among the...
One of the country's leading digital media production agencies joined forces with the world's leading basketball equipment maker to spread inspiration to residents of New Orleans during the recent NBA All-Star week celebration. A production crew from Visual Concepts of Windsor, CT worked with...
Taking center stage in the digital entertainment revolution, Unicorn Media (www.UnicornMedia.com) today announced an open call for video content for its highly anticipated new free entertainment service. Unicorn Media is emerging from stealth mode this week,...
TiVo Inc. (Nasdaq:TIVO), the creator of and a leader in television services for digital video recorders (DVRs), announced an agreement with YouTube(TM) that will offer access to YouTube videos directly from the TV via a TiVo DVR. The service will be available later this year to broadband-...
Adobe Systems Incorporated (Nasdaq:ADBE) today announced Adobe® Director® 11 software, a major upgrade to the company's powerful multimedia authoring tool for building interactive applications and rich content. The latest release contains a flexible and easy-to-use authoring environment enabling...
Electronic Arts Inc. (NASDAQ:ERTS) and Massive Inc., a wholly owned subsidiary of Microsoft Corp. (Nasdaq:MSFT) and a leading network for video game advertising, today announced an expansion and two-year extension of their agreement to offer dynamic in-game advertising for EA video games. The...
Getty Images Inc. (NYSE:GYI), the world's leading creator and distributor of visual content and other digital media, announced today that it has entered into a definitive merger agreement to be acquired by affiliates of the private equity firm Hellman & Friedman LLC in a transaction valued...
Yankee Group today announced that IPTV will redefine pay TV in the United States. IPTV will change the competitive landscape for subscription services by morphing the service from one-size-fits-all traditional broadcast TV into an open, flexible, customizable offering, tailored to the needs of...
Eyeblaster, the independent global leader in integrated digital marketing services, today announced the general availability of three groundbreaking media and campaign management solutions: Campaign Monitor, Excel-based Trafficking and Eyeblaster Analytics Plug-in for Excel. The solutions cover...
VoloMedia (formerly Podbridge), the leading provider of advertising, metrics, and reporting solutions for downloadable media, today announced that Timex, a leader in outdoor and sports-performance timepieces, has kicked off a new podcast advertising campaign on Podrunner, the award winning...
VideoBloom has done it again. After noticing there was a plethora of research discussing the demand side of online video yet little research focusing on the supply side, VideoBloom created the Video-Enabled Web Index, or VIEW Index. The VIEW Index will give insight into the companies and sectors...
Interpolls, a leading rich media technology company, announced today it is working with Scion to launch a Rich Media Widget campaign to showcase the auto-maker's new xD, xB and tC model vehicles. The online campaign launches this week with Scion's Rich Media Widget, designed by Attik, appearing...
Early attempts to bring networked video to consumers' television screens have fallen far short of success, but that may change soon with the arrival of new vertically integrated solutions and business models, according to a recent study from ABI Research. Thus far, initial product offerings have...
Nancy Hill has been appointed to serve as president and chief executive officer of the American Association of Advertising Agencies, which was confirmed by the AAAA Board of Directors this afternoon in New York City.
Hill, 49, a veteran leader of AAAA member agencies on both coasts, has...
TiVo Inc.(NASDAQ: TIVO), the creator and leader of advertising solutions and television services for digital video recorders (DVRs), announced this year's top Super Bowl commercial moments. This information was prepared using aggregated, anonymous, second-by-second audience measurement data...
The Nielsen Company today announced that it has made a strategic investment in NeuroFocus, an innovative firm that specializes in applying brainwave research to advertising, programming and messaging. The two companies will work together in an alliance to develop new forms of measurement and...
Acision, the messaging and charging company of choice for over 300 network operators and service providers worldwide, and OgilvyOne Worldwide, a WPP company and the global leader in interactive marketing, today announce that they have forged an alliance for mobile marketing. The alliance...
Riptide Music, a leading source of licensed music for the advertising, feature film, film trailer, television, TV promo, and videogame industries, has announced exclusive worldwide representation of the Fuel Records catalog, comprised of over 10,000 historic masters. The announcement was made...
The Directors Guild of America's National Board of Directors voted unanimously this afternoon to recommend ratification of the new three-year collective bargaining agreements between the DGA and the Alliance of Motion Picture and Television Producers (AMPTP), DGA President Michael Apted...