SPW Releases
The Brand Establishment, the only national organization that certifies brand development experts, announced today that eight agency principals have completed the rigorous graduate-level course and lab work leading to the designation of Certified Brand Strategist (CBS).
"The certification...
Buster, a conceptual design studio that specializes in motion graphics for the advertising and broadcasting industries, was retained to develop and design the "look and feel" of Discovery Communications' new "Investigation Discovery" (ID) cable TV network, formerly the Discovery Times Channel....
Thought Equity Motion today announces the introduction of its new Storyline Collection, a content solution produced by advertising agency veterans that speeds the creation of online video advertising. The Collection is a radically different approach to content creation and lowers the most...
The Nielsen Company today announced it will measure U.S. consumer preferences of the 2008 Super Bowl ads from its first social network platform, HeyNielsen.com, a site geared to highly engaged entertainment enthusiasts. Hundreds of consumers from the volunteer panel will rate the 2008 Super...
Showtime Networks is taking its 2008 Primetime Emmy campaign online in a modern approach which provides members of the Academy of Television Arts and Sciences (ATAS) an efficient and eco-friendly option to screen eligible programming for awards consideration. Working with Internet TV leader...
The Giants and Patriots weren't the only teams who performed on Super Bowl Sunday. Major consumer brands and national retailers put on their game faces in an attempted to connect with customers through game day advertising spots that directed consumers online during the NFL's biggest game....
With hoops season underway, Tom, Dick & Harry produced a multi media branding campaign to promote the Big Ten Network's Big Ten men's basketball schedule. The effort includes print, online, radio and television advertising. Twelve TV commercials...
Beard Boy Productions has been selected to write and produce animated video content for a new educational astronomy device called mySKY.
The product, a handheld, futuristic, ray-gun-like gadget created by Meade Instruments, uses GPS and inclination-detection technology to enable the user...
Media agency Starcom USA, behavioral targeting network Tacoda, and digital consumer insight company comScore collaborated on a research study whose results call into question click-through rates as a primary source of accountability for Internet display advertising aimed at brand-building....
Spot Runner, the first Internet-based ad agency, announced today that it has acquired GlobeShooter, a network of more than 1,200 independent filmmakers, professional videographers, photographers, producers and production companies throughout the U.S. The services of GlobeShooter, which will be...
"Waaaay Better Than Fast Food." That's how Wendy's® (NYSE: WEN) is positioned in a new food-centric advertising campaign set to debut on national television in the U.S. next week.
The advertising campaign, unveiled today at Wendy's National Convention in Orlando, features lingering,...
TiVo Inc.(NASDAQ: TIVO), the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), announced today that CBS Corporation, the number one most watched television network in primetime and a recognized leader in television research, has entered...
Final Draft, Inc., publisher of Final Draft®, the #1-selling scriptwriting software, announces the launch of its 9th Annual Big Break International Screenwriting Contest which opened February 1st and closes June 15. This year, Big Break has partnered with CineStory, a non-profit organization...
Marking the 60th Anniversary of their annual awards, the Writers Guild of America, West (WGAW) and the Writers Guild of America, East (WGAE) have announced the winners of the 2008 Writers Guild Awards for outstanding achievement in writing for screen, television, documentary, radio, promotion,...
As new solutions for bringing online video to the TV flourish, ABI Research believes that rental, download to own and subscription models will all see significant traction. However, the greatest number of downloads will be through rental, in particular for online movie rentals. Overall online...
While independent ad agencies globally are taking predictions of a possible U.S. recession and the subsequent turmoil in global financial markets in stride, some agencies, including many in the U.S., have started making changes to their 2008 plans, according to an ICOM Global Survey.
Calm...
What were celebrities talking about on the red carpet at last night's Screen Actors Guild Awards? It wasn't just gossip and couture. The buzz was about the writers' strike. To gain a better understanding of consumers' media habits and attitudes as a result of the strike, Carat fielded an online...
Getty Images, Inc. (NYSE:GYI), the world's leading creator and distributor of visual content and other digital media, today reported results for the fourth quarter and full year ended December 31, 2007.
Quarterly Highlights
-- Revenue increased 7 percent over the fourth quarter of...
ExtendMedia Corporation, a provider of digital content services software, successfully launched phase one of NBC Direct, NBC.com's new online video service. The latest version of ExtendMedia OpenCASE™ powers the complete delivery of NBC's free, ad-supported television programming downloads, and...
The GSM Association (GSMA) today announced that it is partnering with Mofilm to present a short film showcase for mobile phones, including cutting-edge new films from world-leading film festivals and content providers, at the Mobile World Congress this week here.
MofilmThe partnership...