SPW Releases
Avid Technology, Inc. (Nasdaq: AVID) today reported revenue of $258.5 million for the three-month period ended December 31, 2007, compared to $239.0 million for the same period in 2006. GAAP net income for the quarter was $3.9 million, or $.09 per diluted share, compared to a GAAP net loss of $...
Fletcher Camera, the Midwest's leading camera equipment sales and rental house, announces the addition of 3-Perforation film cameras to their extensive film and digital camera inventory. This acquisition makes Fletcher the first facility in the Midwest to carry 3-Perforation cameras and was...
Sweet Spot Productions has been launched in Hollywood as a new, full-service marketing agency specializing in conceiving, developing and producing consumer and trade campaigns promoting feature films and videogames. Sweet Spot specializes in producing film trailers, teasers, TV and radio spots,...
NS8 Corporation ("NS8"), an international provider of broadband video solutions, announced today it has partnered with Akimbo Systems (www.akimbo.com), a leader and pioneer in internet-delivered and downloadable Video on Demand (VOD) content, to launch its...
For the 80th consecutive year – ever since the inception of the Academy Awards – the Oscar® for Best Picture will go to a movie produced on KODAK film.
The feature films nominated in 2008 for an Academy Award for Best Picture are "Atonement," "Juno," "Michael Clayton," "No Country for Old...
A recent industry survey on digital music and promotions reveals brand industry executives' outlook on the rise of Digital Music. The 2007 Digital Music Promotion Poll was recently commissioned to take an in-depth look at the state of digital music and how it impacts promotions, incentives and...
Hyundai Motor America announced plans to advertise during the nation's largest sporting event, the National Football League's Super Bowl. Hyundai's purchase of two 30-second spots during the third and fourth quarters marks the company's first Super Bowl advertising effort since 1989. The ads...
CyberLink Corp. (5203.TW), today announced it is participating in the formation of a joint HD DVD patent license based on its ownership of a patent determined to be essential to the HD DVD standard.
CyberLink's patent relates to the specifications for interactive content over a network...
More than 30 Super Bowl XLII TV commercials for Bridgestone, Budweiser, Coca-Cola, FedEx and other advertisers were created using Autodesk, Inc. (Nasdaq: ADSK) technology. Autodesk's visual effects, editing/ finishing and 3D modeling, animation and rendering software were used to deliver...
The much maligned holiday fruitcake, frequently served but rarely enjoyed, has finally served a useful purpose—raising funds to feed hungry people.
A group of creative minds at MedThink Communications designed a spoof on pharmaceutical drug ads, substituting "holiday fruitcake" in place...
Digital Anarchy, a leading provider of visual effects software for Adobe and Apple products, today announced the release of ToonIt! for Avid, their first plugin for Avid Systems. ToonIt! will reliably and easily create cartoon-like images from film and video footage, giving Avid editors the...
HP and Sony Pictures Home Entertainment (SPHE) today announced that SPHE will license select catalog titles from its vast home video library for production and distribution via HP's DVD manufactured-on-demand service.
This agreement makes Sony the first major Hollywood studio to present...
SHOOT Magazine, announced today that entries are now being accepted for the Sixth Annual 2008 New Directors Search.
This is SHOOT's sixth annual worldwide search to discover the best up-and-coming directors who, based on their initial work, show promise to soon make major positive...
More than 30 Sony high-definition cameras will be used by Game Creek Video, the mobile production company supporting the Fox Sports broadcast this weekend of the NFL championship game between the New York Giants and the New England Patriots. They include a combination of Sony's HDC-1500 multi-...
comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of its annual Super Bowl post-game survey. The survey of 1,139 U.S. Internet users who watched Super Bowl XLII, which featured the New York Giants' improbable victory over the previously undefeated New...
Sands Research, a company specializing in neuromarketing services announced today the results of a study that tracked and recorded the brain activity of a focus group exposed to sixty commercials that aired during the 2008 Superbowl. Researchers then went on to rank the top-ten commercials in...
Warner Bros. and National CineMedia (NCM) have formed a partnership to provide pre-feature entertainment content and advertising in movie theatres nationwide.
Through the arrangement, Warner Bros. will provide original, exclusive content for NCM's FirstLook pre-feature program, giving...
Let the Web, nor the world, wonder no more…Internet powerhouse GoDaddy.com finally has an approved commercial to air in this year's Super Bowl broadcast. There's a catch though – it's not the ad Go Daddy really wants you to see!
After ten submissions, including five concepts, three of...
These days marketers have little choice but to adapt their digital media strategy to the shifting behavior of consumers online. The demand for online video is growing rapidly, and the influence of this content is dramatically altering consumer expectation and behavior across the board. ...
The nice guy finishes first? Two political opponents come together? It can only happen on 'The Coke Side of Life.'
On February 3, nearly 100 million viewers can enjoy these uplifting moments from 'The Coke Side of Life' when two new 60-second Coca-Cola ads debut on television's biggest...