SPW Releases
comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of its annual Super Bowl post-game survey. The survey of 1,139 U.S. Internet users who watched Super Bowl XLII, which featured the New York Giants' improbable victory over the previously undefeated New...
Sands Research, a company specializing in neuromarketing services announced today the results of a study that tracked and recorded the brain activity of a focus group exposed to sixty commercials that aired during the 2008 Superbowl. Researchers then went on to rank the top-ten commercials in...
Warner Bros. and National CineMedia (NCM) have formed a partnership to provide pre-feature entertainment content and advertising in movie theatres nationwide.
Through the arrangement, Warner Bros. will provide original, exclusive content for NCM's FirstLook pre-feature program, giving...
BBC Worldwide, the commercial arm of the BBC and MySpace, the world's largest social networking platform, today announced the launch of a ground-breaking partnership to bring new and archived short form BBC content to MySpaceTV.
The announcement...
5th Finger, the global authority in mobile marketing, has officially launched in the U.S. to work closely with leading brands and interactive agencies across North America.
Headquartered in San Francisco, and with offices in New York and Sydney, the 5th Finger executive team brings more...
The nice guy finishes first? Two political opponents come together? It can only happen on 'The Coke Side of Life.'
On February 3, nearly 100 million viewers can enjoy these uplifting moments from 'The Coke Side of Life' when two new 60-second Coca-Cola ads debut on television's biggest...
Blackmagic Design today announced that its new Multibridge Pro and Workgroup Videohub were an integral part of the online workflow for "Fields of Fuel, " winner of "The Audience Award: Documentary" at Sundance 2008. Blackmagic Design products enabled the highest quality capture, layback,...
The (VES) Awards were given out last night during the Visual Effects Society's ((VES)) sixth annual gala event at the Kodak Theatre Grand Ballroom in Hollywood. The sold-out event attracted more...
Tremor Media, the leading online video advertising network, today announced that it has closed a Series B round of funding of $11 million. The round was led by Canaan Partners and Masthead Venture Partners, both of which led Tremor's prior round of funding. This financing raises the total...
Syndrome, a young, vibrant, multi-media design and production studio specializing in live action content, motion graphics and animation for television programs and promos, TV commercials and music videos, has completed work on two new spots.
ABOUT BOOST MOBILE PROJECT:
Syndrome...
IGA Worldwide Inc., the leading independent in-game advertising network, today announced its brand partnerships within Burnout Paradise, from Electronic Arts.
IGA is working with a wide range of leading brands including BURGER KING®, Diesel, Gillette, CompUSA.com, Sling Media, Vizio, JL...
Online video advertising network SpotXchange announced today that it has raised an undisclosed amount in its first round of angel funding.
Investors include:
--> Alex Bogusky, Chief Creative Officer, Crispin Porter + Bogusky
--> Laurence Chang, former Portfolio Manager...
Each year, in cities across the nation, special services are held to remember the Holocaust, honor its survivors, and raise awareness so that this atrocity will never happen again.
In Raleigh, North Carolina, a film director and the son of a 78-year-old survivor who has carried the...
Comedy, Internet and Venture Capital executives announce today the launch of a new Internet television network designed for comedians, sketch artists, film makers and actors with plans to become one of the Internet's most entertaining destinations - ...
Ogilvy/Team Detroit has enlisted the service of Oink Ink Radio to help create and produce 12 humorous radio commercials for client, Ford Customer Service Division.
The campaign is designed to remind drivers that no matter what their vehicle needs, Genuine...
HCD Research announced today that Amber Lee Ettinger -- also known as the Obama Girl -- from barelypolitical.com, will introduce the winning ads of Super Bowl XLII on the company's mediacurves.com web site on Monday morning after the game.
Similar to last year's testing, the company will...
Tremor Media and Digitalsmiths have announced a partnership that enables dynamically and contextually targeted video advertising across Tremor Media's network using Digitalsmith's VideoSense targeting solution. Tremor's network reaches 51% of the internet delivering banner and in-stream video...
The New York Festivals (NYF) 2008 International Film & Video Awards Grand Trophies went to Straker Films and the Edge Picture Company both of London, England; Korea Tourism Organization of Seoul, South Korea; and C.3 GmbH of Frankfurt, Germany. The prestigious accolades were presented at a...
Softimage Co., a subsidiary of Avid Technology, Inc., (Nasdaq: AVID), today announced details of its newly expanded Softimage 2008 Education Program. This program offers specialized curriculums for training facilities and instructors mentoring the next generation of 3D artists and animators....
Avid Technology, Inc. (Nasdaq: AVID) announced that Kirk Arnold has joined the company as executive vice president and general manager of Avid's Professional Video business unit, reporting directly to Avid Chief Executive Officer Gary Greenfield. In this role, Arnold will be responsible for all...