SPW Releases
Lexus has launched an innovative new cinema advertising campaign for the 2008 IS F luxury high-performance sedan in National CineMedia's (NCM) FirstLook pre-feature program. Delivered through NCM's Digital Content Network (DCN) – the largest digital in-theatre network in North America –...
India's leading media and entertainment executives will discuss their country's rapid growth in the entertainment industry on Wednesday, April 16, during the NAB Show in Las Vegas. The super session, titled "Tune-in to India's Entertainment Economy - From Emerging to Surging," will be led by...
MoveOn.org joined forces today with Academy Award-winners Ben Affleck, Matt Damon and Oliver Stone, multiple Grammy-winner John Legend and author Naomi Wolf to announce a new ad contest, "Obama in 30 Seconds." The contest provides a platform for Obama supporters to show in 30-second spots what...
Boost Mobile, a lifestyle-based telecommunications brand and wholly-owned division of Sprint Nextel (NYSE:S), today announced the launch of a new mobile advertising platform for mobile phones. Acura (www.acura.com), the advanced luxury automotive brand, and Fox...
The membership of the Writers Guild of America, West (WGAW) and the Writers Guild of America, East (WGAE) today voted overwhelmingly in favor of lifting the restraining order and ending their 100-day strike that began on Nov. 5. 3,775 writers turned out in Los Angeles and New York to cast...
Autodesk, Inc. (Nasdaq: ADSK) announced that developers of its Autodesk Maya Fluid Effects System have been awarded Technical Achievement Awards from the Academy of Motion Picture Arts and Sciences. The Maya Fluid Effects System allows digital artists to create realistic animation of liquids and...
Pando Networks, the leading provider of peer-assisted content delivery services and NBC Universal announced today that Pando has been selected to provide video delivery services for the new NBC Direct service.
NBC Direct will offer free hi-resolution downloads of programs across the NBC...
Adobe Systems Incorporated (Nasdaq:ADBE) and 18 leading digital agencies worldwide today introduced the Society of Digital Agencies (SoDA). Envisioned by CEOs of award-winning digital marketing and design agencies, SoDA's mission is to advance the digital design profession through knowledge...
Advertising.com, part of AOL's Platform-A advertising business, announced today the launch of its new Performance Video Product which, through the integration of its proprietary AdLearn technology, will provide advertisers with in-video ad formats and pre-roll inventory placement on a cost-per-...
Verizon customers are appearing in a new television ad to talk about the power of Verizon FiOS TV and FiOS Internet and their experiences using the services.
Steven Bagley of Teaneck, N.J., said it was easy to talk on camera about the differences between FiOS and cable. "FiOS is a product...
Adobe Systems Incorporated (Nasdaq:ADBE) today announced the availability of Adobe® Flash® Media Rights Management Server software, a new, scalable content protection solution that helps safeguard video content created for Adobe Flash technology against misuse. Aimed at broadcasters and media...
comScore (NASDAQ: SCOR), a leader in measuring the digital world, and Media Contacts, the global interactive media network of Havas Media, showcased the results of a proprietary study of the online video audience at a Video Symposium in New York yesterday. The research was designed to understand...
American Airlines is unveiling a fully integrated advertising approach that utilizes various media – television, print and online – to focus on international premium class travelers and to increase awareness of American's premium travel experience.
The campaign, created by TM Advertising...
The Society of Motion Picture and Television Engineers (SMPTE) is seeking proposals for technical papers and tutorials for presentation during the 2008 SMPTE Technical Conference & Exhibition. Proposed papers are to be informational in nature and must address technical theory, application or...
Web 2.0 advertising tactics and technologies are gaining traction among auto dealers, becoming an integral element of the marketing mix. Fifty-nine percent of auto dealers say they plan to use Internet video on their own Web sites during the next 12 months, up from the current 33 percent,...
ad:tech San Francisco, an interactive marketing and technology conference and exhibition, will be held April 15-17 at the Moscone Center in San Francisco. Attendees will learn how to become masters of two-way conversation in the expanding world of digital marketing.
ad:tech will explore...
Chad Essley, owner of CartoonMonkey Studio was tapped by Microsoft to complete a series of short animations & illustrations for upcoming children's animated software.
"The contact came through my involvement with the TabletPc community, and...
Chocolates for your love on Valentine's Day? Some people say chocolate is an aphrodisiac. But according to research, 6 out of 10 women prefer chocolates to sex. Can this be true?
Perhaps the Scots know best. According to the Scotsman, they prefer sex over chocolate....
Brightcove, the leading Internet TV platform, announced support for the AdSense(TM) for video beta program, Google's contextual advertising technology for online video. Brightcove's support of the AdSense for video beta program unlocks a powerful economic proposition for the Web's top media...
blinkx, the world's largest video search engine, and Denuo, the media futures practice of marketing services holding company Publicis Groupe, S.A., today announced that they are partnering to explore and create best practices for improving advertising and marketing tied to online video.
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