SPW Releases
HP and Sony Pictures Home Entertainment (SPHE) today announced that SPHE will license select catalog titles from its vast home video library for production and distribution via HP's DVD manufactured-on-demand service.
This agreement makes Sony the first major Hollywood studio to present...
SHOOT Magazine, announced today that entries are now being accepted for the Sixth Annual 2008 New Directors Search.
This is SHOOT's sixth annual worldwide search to discover the best up-and-coming directors who, based on their initial work, show promise to soon make major positive...
CyberLink Corp. (5203.TW), today announced it is participating in the formation of a joint HD DVD patent license based on its ownership of a patent determined to be essential to the HD DVD standard.
CyberLink's patent relates to the specifications for interactive content over a network...
comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of its annual Super Bowl post-game survey. The survey of 1,139 U.S. Internet users who watched Super Bowl XLII, which featured the New York Giants' improbable victory over the previously undefeated New...
Sands Research, a company specializing in neuromarketing services announced today the results of a study that tracked and recorded the brain activity of a focus group exposed to sixty commercials that aired during the 2008 Superbowl. Researchers then went on to rank the top-ten commercials in...
Warner Bros. and National CineMedia (NCM) have formed a partnership to provide pre-feature entertainment content and advertising in movie theatres nationwide.
Through the arrangement, Warner Bros. will provide original, exclusive content for NCM's FirstLook pre-feature program, giving...
Let the Web, nor the world, wonder no more…Internet powerhouse GoDaddy.com finally has an approved commercial to air in this year's Super Bowl broadcast. There's a catch though – it's not the ad Go Daddy really wants you to see!
After ten submissions, including five concepts, three of...
These days marketers have little choice but to adapt their digital media strategy to the shifting behavior of consumers online. The demand for online video is growing rapidly, and the influence of this content is dramatically altering consumer expectation and behavior across the board. ...
More than 30 Sony high-definition cameras will be used by Game Creek Video, the mobile production company supporting the Fox Sports broadcast this weekend of the NFL championship game between the New York Giants and the New England Patriots. They include a combination of Sony's HDC-1500 multi-...
Blackmagic Design today announced that its new Multibridge Pro and Workgroup Videohub were an integral part of the online workflow for "Fields of Fuel, " winner of "The Audience Award: Documentary" at Sundance 2008. Blackmagic Design products enabled the highest quality capture, layback,...
The (VES) Awards were given out last night during the Visual Effects Society's ((VES)) sixth annual gala event at the Kodak Theatre Grand Ballroom in Hollywood. The sold-out event attracted more...
Tremor Media, the leading online video advertising network, today announced that it has closed a Series B round of funding of $11 million. The round was led by Canaan Partners and Masthead Venture Partners, both of which led Tremor's prior round of funding. This financing raises the total...
BBC Worldwide, the commercial arm of the BBC and MySpace, the world's largest social networking platform, today announced the launch of a ground-breaking partnership to bring new and archived short form BBC content to MySpaceTV.
The announcement...
5th Finger, the global authority in mobile marketing, has officially launched in the U.S. to work closely with leading brands and interactive agencies across North America.
Headquartered in San Francisco, and with offices in New York and Sydney, the 5th Finger executive team brings more...
The nice guy finishes first? Two political opponents come together? It can only happen on 'The Coke Side of Life.'
On February 3, nearly 100 million viewers can enjoy these uplifting moments from 'The Coke Side of Life' when two new 60-second Coca-Cola ads debut on television's biggest...
Each year, in cities across the nation, special services are held to remember the Holocaust, honor its survivors, and raise awareness so that this atrocity will never happen again.
In Raleigh, North Carolina, a film director and the son of a 78-year-old survivor who has carried the...
Comedy, Internet and Venture Capital executives announce today the launch of a new Internet television network designed for comedians, sketch artists, film makers and actors with plans to become one of the Internet's most entertaining destinations - ...
Ogilvy/Team Detroit has enlisted the service of Oink Ink Radio to help create and produce 12 humorous radio commercials for client, Ford Customer Service Division.
The campaign is designed to remind drivers that no matter what their vehicle needs, Genuine...
Syndrome, a young, vibrant, multi-media design and production studio specializing in live action content, motion graphics and animation for television programs and promos, TV commercials and music videos, has completed work on two new spots.
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IGA Worldwide Inc., the leading independent in-game advertising network, today announced its brand partnerships within Burnout Paradise, from Electronic Arts.
IGA is working with a wide range of leading brands including BURGER KING®, Diesel, Gillette, CompUSA.com, Sling Media, Vizio, JL...