Online and Mobile video
Brightcove Inc. and Conde Nast Publications today announced a corporate-wide deal enabling the publisher to use the Brightcove online video platform to launch advertising-supported video initiatives across the company's websites.
Transverse, a pioneer of open source business solutions, today released the results of a wireless and mobile industry research survey which provides insight into mobile customers' phone use and their willingness to view advertisements in exchange for discounts to their monthly service bill.
Vidsense, the Web's largest video ad network, announced plans to move operations into a brand new office space. The sprawling new headquarters will be located in Tinley Park, Illinois, just 30 miles south of Chicago.
TNS, a world leader in market information, today announced the launch of a new generation of online advertising monitoring tools. TNS Digital Suite combines cookie tracking technology with TNS's 6th Dimension Panel to enable a unique and accurate analysis of online ad consumption.
EyeWonder, Inc., a leading innovator in interactive digital advertising technologies and services, and Akamai Technologies, Inc., the global leader in powering rich media, dynamic transactions and enterprise applications online, announced today that they delivered the first in-stream advertisemen
The Interactive Advertising Bureau (IAB) today announced a series of groundbreaking initiatives designed to improve efficiencies by driving industry-wide adoption of critical workflow improvements, best practices and guidelines by media companies and advertising agencies within the digital market
Transpera, providers of the first comprehensive solution to monetize Web video on mobile phones, today announced the launch of a new mobile video ad campaign from Ford Motor Co., the global automotive industry leader whose brands include Ford, Lincoln, Mercury, Volvo and Mazda.
Vidsense, the Web's largest video ad network, announces an online initiative that puts the legendary stars of television and film to work on behalf of non-profit organizations across America.
Adap.tv, creators of OneSource, the first platform to help publishers fully monetize their online video content, introduced a new ad format for online video advertising designed to enable video publishers to maximize revenue while protecting viewers from lengthy pre-roll
Virgin Media (Nasdaq: VMED) today announced the first ever dynamic advertising trial on its on-demand TV platform. Leading brands including Kellogg's, John Lewis and Royal Mail, will have their ads broadcast around selected on-demand programs from Virgin Media TV, Channel 4 and Warner TV.