Online and Mobile video
Today at the IAB MIXX Conference and Expo, Adobe Systems Incorporated (Nasdaq:ADBE) announced the availability of Adobe® Flash® Platform Services for Distribution, a new service that enables advertisers and content publishers to promote, measure and monetize applications across social networks, d
Two premier web sites catering to the consumer market in the infomercial products niche were recently sold to a private investor.
Advertisers using innovative digital branding vehicles co-developed with Clear Channel Radio are enjoying significantly increased levels of consumer engagement, the company announced today.
Paramount Digital Entertainment today announced Mountain Dew as a collaborator on "Circle of 8," an original interactive thriller produced by Milchan/Van Eyssen.
With barely enough time to "flush away" the afterglow of the national success of runpee (http://www.runpee.com/), which advises moviegoers when to "make a potty break" during the boring moments within a feature film, mobile device users everywhere can next tur
Under Armour (NYSE:UA) and Icontent have co-produced a unique new two-spot campaign call
Just when America truly needs a hero, two network television comedy marketing executives have come to the rescue.
In a webinar presentation to leading global media and technology companies, Strategy Analytics' digital media analyst, Martin Olausson, predicted that the global paid online video segment will reach $3.8 billion in 2009, and exceed the free online video segment, which is expected to reach $3.5 bi
A five-second pre-roll combined with a ten-second lower 1/3 ad unit takes top prize as both the most effective and the most audience-friendly ad product for short-form online video, according to "Project Inform," a new study unveiled today by MTV Networks.
YouTube™ today announced a collaboration with the Sundance Institute and American Honda to showcase in-depth, behind-the-scenes footage of the Sundance Institute Directors Lab in the YouTube Screening Room (www.youtube.com/ytscreeningroom).