The Best Work You May Never See: Bank Robbers Go Phishing In HSBC Spot From DAVID Buenos Aires


Robert Goldrich
Monday, Jun. 13, 2022


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DAVID Buenos Aires created “Dear Customer” for HSBC, a campaign that seeks to educate consumers on how cybercriminals operate and how to avoid being a victim. This spot depicts a typical cliché bank robbery to demonstrate how cybercriminals operate under the new phishing ploy. In the script, the modus operandi of a virtual scam is recreated where the cybercriminals pretend to be a trustworthy organization in the search for the victim’s data and personal passwords.   

Nicolás Vara and Ignacio Flotta, the agency’s executive creative directors, shared in a joint statement, “The aim of this campaign is to raise user’s awareness of new types of banking crimes. These types of cybercrimes are effective because you don´t see them coming. They surprise you when you act in good faith and don´t realize that you are a victim of a crime until it’s too late. This type of behavior is what we are trying to demonstrate on the piece”. 

Augusto Gimenez Zapiola and Alejandro Rey directed the “Dear Customer” spot via production house Argentinacine.


Client HSBC Agency DAVID Buenos Aires Pancho Cassis, global chief creative officer; Nicolas Vara, Ignacio Flotta, executive creative directors; Agustin Aiassa, copywriter; Julian Tedesco, art director; Jimena Oliva, head of production; Agustina Perez Ponce, producer. Production Company Argentinacine Augusto Gimenez Zapiola, Ale Rey, directors; Diego Gonzalez, exec producer; Nano Tidone, head of production; German Escande, producer; Javier Julia, DP; Julieta Wagner, art director. Editorial Joaquin Pellarollo, editor. Color Alejandra Lescano, color. Audio Big Sound. Music Bigotes Musica Postproduction Aldo Ferrari, post coordinator.

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