Denizen from Levi's "Change It Up"
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Robert Goldrich2154 views
An impromptu celebration breaks out in a diner but soon we realize that we’re witnessing the festivities--including the deployment of confetti-firing canons--in reverse. The good times are depicted in this spot titled “Change It Up” for Denizen from Levi’s.
Created by San Francisco ad agency Heat, the lifestyle commercial was directed by Tristan Holmes via production house Doomsday and lensed by DP Jackson Hunt. Helping to drive the reverse action were a musical score and sound design from Yessian Music, Los Angeles.
Music/Sound:Yessian Music, Los Angeles; Andy Grush, creative director; David Gold, exec producer; Katie Overcash, producer; Jeff Dittenber, sound design; Michael Yessian, head of production; Brian Yessian, chief creative officer Audio Post: One Union Recording, San Francisco; Joaby Deal, sr. engineer; Vickie Sornslip, exec producer Agency: Heat, San Francisco Production: Doomsday, Los Angeles; Tristan Holmes, director