Downy's "Rip Your Clothes On"
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Robert Goldrich5290 views
Intimacy mounts between an attractive young couple as they put one another’s clothes on. Instead of peeling off their duds, they add layers of sensual, steamy warmth in the form of Downy softened clothes.
Margo Weathers of Supply&Demand directed for P&G’s Downy Fabric Softener and Grey New York.
Weathers observed, “It’s basically a threesome--a man, a woman and their clothes.”
Client Procter & Gamble/Downy Agency Grey New York Lisa Topol, executive creative director; Anne Stesney, Katie Jensen, associate creative directors; Kira Gotbatkin, art director; Stacy Towle, executive producer. Production Supply&Demand Margo Weathers, director; Tim Case, Charles Salice, Jeff Scruton, exec producers; Simon Chaudoir, DP. Editorial BlueRock Geordie Anderson, editor.