Energy BBDO, Director Connor Martin, Uncle Ben's Cook Up Recipe For Staying Connected 

Uncle Ben’s continues its tradition of bringing people together through food in this spot underscoring the meaningful moments that can come from cooking and the lasting impact of enjoying mealtimes together.

As we’re all experiencing in this shelter at home period due to the coronavirus pandemic, finding ways to stay close and connected are more important now than ever, though it looks a lot different today. In a new :45 global spot, “Special Guests,” Uncle Ben’s brings its purpose to life by following a dad and daughter’s routine at home, navigating a new normal and showing how food and the emotional connections we make during dinner can bridge the physical distance all families are feeling. In this case, the daughter reaches out to her grandmother via social media, as they all share a meal.

Launched on social platforms in the U.S--with other markets including the U.K. to follow--this film was created by agency Energy BBDO. It features a real father-daughter duo and was made safely, following social distancing protocols.

Though not part of the new film, Uncle Ben’s and Mars Food have been working to support relief efforts during this time and are providing 2.2 million meals (nearly $1 million in-kind donation of 308,000 lbs. of rice) to long-standing partner Feeding America.