Sunday, February 17, 2019
You are here:

Forsman + Bodenfors, Director Elle Ginter Celebrate 10,000 Women For Goldman Sachs

By

Robert Goldrich
Thursday, Oct. 11, 2018

790 views

Log in or register now!

Goldman Sachs has rolled out an advertising campaign aimed at raising awareness of the firm’s signature philanthropic initiative, 10,000 Women, which supports female entrepreneurs in emerging markets around the world through access to business education, networking, and capital.

Conceived by a creative ensemble at agency Forsman + Bodenfors New York, the print and digital components of the campaign feature CEO-style portraiture—oil paintings in gilded gold frames—of several of the 10,000 women graduates. The headline copy reads “What changes when a woman leads a business? Everything.” Ad copy goes on to say “we believe that creating opportunity leads to more opportunity,” underscoring the multiplier effect program graduates have on their communities through revenue growth and job creation.

This accompanying TV commercial shows Ayo Megbope, a graduate in Lagos, Nigeria, telling her personal story of empowerment and confidence, as her CEO portrait is delivered by bicycle messenger and displayed on the wall of her business.

In keeping with the spirit of the program itself, the campaign was created and produced by a predominantly-female team. 

“From the start we knew this campaign had to live up to the standard 10,000 Women has set in terms of opportunities for women,” said Brooke Reno, group business director at Forsman + Bodenfors New York. “We put together a team of talented woman to fill every major role in the production. While we’d all love to get to the place in the marketing industry where an all-woman production isn’t considered noteworthy, at this moment and time it was a very unique and meaningful experience for all involved.”

Elle Ginter of Sanctuary directed the spot.

Credits

Client Goldman Sachs Agency Forsman + Bodenfors New York Cheryl Von Ooyen, executive creative director/writer; Claudette Martin, associate creative director/art director; Christina Carter, executive producer; Laura Forman, executive director/brand strategy; Vanessa Cagno, sr. strategist, brand strategy. Production Sanctuary Elle Ginter, director; Allison Anderson, DP. Production Services Africa Film Services (AFS) Gail Warner, line producer; Jayne Rogerson, head of production; Anina Dippenaar, production coordinator; Ayodeji Ogunlade, fixer; Ajua Dickson, casting director; Funmbi Ogunbanwo, production/cast manager; Bisola Oladipo, production coordinator; Andree Du Preez, art director; Funke Shonaya, wardrobe stylist. Editorial Arcade Kim Bica, editor; Laurel Metzler, assistant editor. Postproduction & Portraits The Mill Sally Reynolds, designer; Krissy Nordella, 2D lead; Ari Garber, Tara Holland, 2D assist; Rachael Trillo, exec producer; Sophie Mitchell, associate producer. Audio Heard City Elizabeth McClanahan, mixer, sound designer; Sasha Awn, exec producer. Music Barking Owl KC Dossett, producer; Kelly Bayett, creative director/partner.

Upload File | MUST BE MP4 FORMAT
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Sunday, Feb. 17, 2019

Bohemian Rhapsody won the top prize for sound mixing, taking the live-...

Sunday, Feb. 17, 2019

A Star is Born, Vice, Crazy Rich Asians and Mary Queen of Scots were the...

Saturday, Feb. 16, 2019

Israeli director Nadav Lapid's "Synonyms," a movie about a young Israeli...

Saturday, Feb. 16, 2019

The voice of the female filmmaker was louder than ever at this year's...

Friday, Feb. 15, 2019

Bowing to a backlash that had threatened to engulf an already blunder-...

Friday, Feb. 15, 2019

The Bigger Picture has added director/writer Gary Shore to its roster...

Recent SPW Releases

Thursday, Feb. 14, 2019

The Hollywood Section of SMPTE®, the organization whose standards work has...

Thursday, Feb. 14, 2019

Los Angeles-based production company Yard Dog, led by partners/executive...

Thursday, Feb. 14, 2019

FINCH, Sydney, Australia, was awarded Best of Show for “The Eleven O’Clock...

Thursday, Feb. 14, 2019

Sigma Corporation of America , a leading still photo and cinema lens,...

Thursday, Feb. 14, 2019

Killer Tracks, a Universal Publishing Production Music company, has...

Wednesday, Feb. 13, 2019

The nominees for the 50th NAACP Image Awards were exclusively announced...

MySHOOT Profiles


Visual Effects and Animation

Director

Cinematographer

MySHOOT Company Profiles

Top