Forsman & Bodenfors NY Gets Friendly, Shares Ice Cream


Robert Goldrich
Friday, May. 3, 2019


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Forsman & Bodenfors NY got a little silly in order to promote Friendly’s frozen desserts and ice cream. The product line brings to people’s homes the desserts served at Friendly’s chain of diner-like restaurants.

In this spot titled “Sharing,” we meet a woman eating a Friendly’s Dessert Cup. She’s asked by her husband where she got it. “I did something friendly and it just showed up,” she says. “So if you’re friendly enough to give your Friendly’s Dessert Cup, another would just appear?” he asks. She hands him the cup and voila, another Friendly’s Dessert Cup magically appears.  

“Sharing” is one of two Friendly’s commercials directed by Jared Lapidus via F&B Studios. Lapidus’ credits include the TruTV series Ghost Story Club, Netflix’s The Who Was Show, and NBC’s Maya & Marty.

The campaign, “Be Friendly, Get Friendly’s,” shows that everyday is more fun and friendly with Friendly’s.  

“This campaign demonstrates how Friendly’s is a catalyst for positivity through fun and friendly moments. We believe consumers will connect to this message and remember that a small act of friendliness can be a powerful and occasionally silly thing,” said Cerra Buckholz, a creative at Forsman & Bodenfors New York.


Client Dean Foods/Friendly’s Ice Cream Agency Forsman & Bodenfors New York Cerra Buckholz, Jordan Chouteau, Michael Rosenthal, Justin Cannon, Jose Maria Neves, creatives; Kim Jose, Laura Peguero, content producers; Rita Dory, Robbie Felder, strategists. Production F&B Studios NY Jared Lapidus, director; Misha Kozlov, exec producer; Colin Lewis, line producer; Debbie McMurtrey, editor; Matt Wassung, assistant editor; Philip Akka, VFX supervisor/Flame artist; Joe Rappa, motion graphics artist/compositor. Audio Post Sound Lounge Seth Phillips, audio mixer. Color The Mill Josh Bohoskey, colorist.

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