Grey NY Looks To "Wow" Viewers With Pringles' 1st Super Bowl Spot


Robert Goldrich
Friday, Jan. 26, 2018


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Bill Hader of Saturday Night Live fame and his colleagues are wowed by “flavor stacking” of Pringles. They discover that stacking a pizza-flavored Pringles on top of a BBQ chip makes for BBQ pizza, which can then be spiced up by a jalapeño Pringles and so on.

It’s a tastebud-stimulating, mind-blowing “Wow” experience for all involved, created by Grey New York and directed by Rhys Thomas of Skunk.

Titled “Wow,” this spot marks the first ever for Pringles on the Super Bowl. It will debut on air during the Big Game on Feb. 4. “Wow” has already been posted online.


Client Pringles Agency Grey New York John Patroulis, chief creative officer; Brian Platt, Samira Ansari, group creative directors; Andrew Barrett, associate creative director, art; David Canavan, associate creative director, copywriter. Executive Production Townhouse James McPherson, head of integrated production; Guy Williams, exec producer; Nina Roussarie,  producer; David Lapinsky, music producer. Production Skunk Rhys Thomas, director; Mike Gioulakis, DP. Editorial Mackenzie Cutler Erik Laroi, editor. Music/Sound Design Mackenzie Cutler Sam Shaffer. Principal Talent Bill Hader, Sky Elobar, Michael J. Sielaff, Kevin Garbee

Category of ScreenWork: 


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