Saturday, February 17, 2018
You are here:

John X. Carey Directs "Voicemail" For University of Phoenix, 180LA


Robert Goldrich
Tuesday, Sep. 20, 2016


Log in or register now!

Back in May of this year, NFL star receiver Larry Fitzgerald of the Arizona Cardinals, attained his Bachelor’s in Communication degree from the University of Phoenix, marking the completion of a promise he made to his mother in 2003 before he lost her to breast cancer. In the years following her death, he revealed that he would call his childhood home in St. Paul, Minnesota, to hear her voice recorded on the answering machine. In the TV spot “Voicemail,” Larry calls home, and this time leaves a message, thanking her for inspiring him not only as a student but as a son and father.

Larry’s message to his mom was unrehearsed. His message in the spot was the first and only take filmed. 


Client University of Phoenix Agency 180LA William Gelner, chief creative officer; Eduardo Marques, Rafael Rizuto, executive creative directors; Wilson Mateos, creative director; Alex Goulart, associate creative director/copywriter; Joao Madeiros, associate creative director/art director; Natasha Wellesley, head of integrated production; Michael Quinones, producer. Production Tool of North America John X. Carey, director; Oliver Fuselier, managing partner, live action; Nancy Hacohen, exec producer; Leslie Owen, producer. Editorial Whitehouse Post Martin LeRoy, editor; Nick O’Neill, assistant editor; Joni Williamson, exec producer; Jennifer Mersis, producer. Postproduction Carbon VFX Matt McManus, exec producer; Devon Irete, producer; Peter Mayor, lead Flame artist; Jim Gomez, Flame assistant. Telecine The Mill Gregory Reese, colorist; Thatcher Peterson, exec producer; Diane Valera, producer; Robert Cohen, color coordinator. Music Human Craig DeLeon, composer; Kamela Anderson, producer.

Category of ScreenWork: 


<iframe width="560" height="349" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Saturday, Feb. 17, 2018

Friday's election-interference indictment brought by Robert Mueller, the U...

Friday, Feb. 16, 2018

A gold medal used to be the golden ticket for lucrative endorsements —...

Friday, Feb. 16, 2018

Zoic Studios teamed with BODEGA to demonstrate how Under Armour has helped...

Friday, Feb. 16, 2018

Mexico City-based production company KIDS has added Antonio Riestra, ASC...

Friday, Feb. 16, 2018

Cinematographers Daniel Bombell , Matt Egan , Michael Lockridge , Peter...

Friday, Feb. 16, 2018

Roger Deakins, ASC, BSC, won his third career ASC Award for Feature Film...

Recent SPW Releases

Friday, Feb. 16, 2018

The Motion Picture Sound Editors (MPSE) today announces presenters for the...

Thursday, Feb. 15, 2018

For the first time, the annual Make-Up Artists & Hair Stylists Guild (...

Thursday, Feb. 15, 2018

The One Club for Creativity, global peace organization PartnersGlobal and...

Wednesday, Feb. 14, 2018

Dalet, a leading provider of solutions and services for broadcasters and...

Wednesday, Feb. 14, 2018

Rodeo FX was recognized with a win last night at the Visual Effects...