Ricky Alvarez Directs Usher's "Boyfriend" Music Video Featuring Keke Palmer
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Robert Goldrich1905 views
Actress and singer Keke Palmer is Usher personified in this music video showcasing Usher’s latest single “Boyfriend,” directed by Ricky Alvarez via production company Happy Place. Palmer sets what would be a typical scene for a night out in Vegas with her girlfriends, were she not the majority feature lip-syncing much of Usher’s own lines as he plays a phantom presence in her mind.
The “Boyfriend” music video was edited by Sofia Kerpan of Modern Post. Kerpan oscillates between cuts of Palmer going out, using Facetime and gambling on the casino floor, merging flashing slot machine lights with even flasher dance scenes leading to the video’s unexpected conclusion.
Client/Record Label gamma. Alexa Dedlow, SVP, visual content service. Production Company Happy Place Ricky Alvarez, director; Tara Razavi, exec producer; Miranda Sarah Einy, producer; Julio Mata Jr., line producer; Christine Park, production manager; Steven Mastorelli, DP; Hensel Martinez, production designer; Rosero McCoy, choreography. Postproduction Modern Post Sofia Kerpan, editor; Charlyn Derrick, exec producer/managing partner; Andrew Illson, exec producer; Rado Stefanov, sound mixer & playback. Color Company 3 Tyler Roth, colorist. VFX Pendulum VFX Audio Mix & Sound Design Jamie Hardt, mixer/sound designer.