The&Partnership, Director Matthijs van Heijningen Make Back-To-School Run For Argos


Robert Goldrich
Thursday, Jul. 26, 2018


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This “Operation School Run” TV spot underscores that back-to-school needs can be met at Argos, a U.K. digital retailer selling more than 60,000 products through its website, mobile channels, 850+ stores, and over the telephone.  For instance, Argos customers can order Tu clothing online by 2pm for next day home delivery or free Click & Collect from stores across the country.

Created by The&Partnership London and directed by Matthijs van Heijningen via MJZ, the :30 follows a not-so-typical first day back as Mum and Dad make sure the kids have all their uniforms in check before they set off for school--by parachuting out the back of the family Chinook twin-engine, tandem rotor, heavy-lift helicopter with Mum in tow. 

Yan Elliott, joint ECD at The&Partnership London, said, “Even the school run feels like a military operation sometimes. With Argos you’re as good to go as humanly possible!”


Client Argos Agency The&Partnership, London Yan Elliott, Micky Tudor, joint executive creative directors; Laura Rogers, creative director; Dan Dehlavi, Hayley Hammond, creatives; Rick Carter, producer; Hannah Greene, production assistant. Production MJZ Matthijs van Heijningen, director; Donald Taylor, producer; Joost van Gelder, DP. Production Services Migrate, Cape Town Libbi Ball, line producer; Bob Wilkins, 1st AD; Chris Bass, production designer; Maria Labuschagne, art director; Kevin Bitters, special effects supervisor; Mo Marais, stunt coordinator. Editorial Work Editorial Jono Griffith, editor. Postproduction MPC Mike Little, CGI; Rod Norman, VFX, Phil Whalley, producer. Sound Design 750 MPH Sam Ashwell, sound engineer. Music Supervision We Are Theodore Arnold Hattingh, music supervisor. Voiceover Jill Halfpenny

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