Saturday, March 23, 2019
You are here:

The&Partnership, Director Matthijs van Heijningen Make Back-To-School Run For Argos


Robert Goldrich
Thursday, Jul. 26, 2018


Log in or register now!

This “Operation School Run” TV spot underscores that back-to-school needs can be met at Argos, a U.K. digital retailer selling more than 60,000 products through its website, mobile channels, 850+ stores, and over the telephone.  For instance, Argos customers can order Tu clothing online by 2pm for next day home delivery or free Click & Collect from stores across the country.

Created by The&Partnership London and directed by Matthijs van Heijningen via MJZ, the :30 follows a not-so-typical first day back as Mum and Dad make sure the kids have all their uniforms in check before they set off for school--by parachuting out the back of the family Chinook twin-engine, tandem rotor, heavy-lift helicopter with Mum in tow. 

Yan Elliott, joint ECD at The&Partnership London, said, “Even the school run feels like a military operation sometimes. With Argos you’re as good to go as humanly possible!”


Client Argos Agency The&Partnership, London Yan Elliott, Micky Tudor, joint executive creative directors; Laura Rogers, creative director; Dan Dehlavi, Hayley Hammond, creatives; Rick Carter, producer; Hannah Greene, production assistant. Production MJZ Matthijs van Heijningen, director; Donald Taylor, producer; Joost van Gelder, DP. Production Services Migrate, Cape Town Libbi Ball, line producer; Bob Wilkins, 1st AD; Chris Bass, production designer; Maria Labuschagne, art director; Kevin Bitters, special effects supervisor; Mo Marais, stunt coordinator. Editorial Work Editorial Jono Griffith, editor. Postproduction MPC Mike Little, CGI; Rod Norman, VFX, Phil Whalley, producer. Sound Design 750 MPH Sam Ashwell, sound engineer. Music Supervision We Are Theodore Arnold Hattingh, music supervisor. Voiceover Jill Halfpenny

Category of ScreenWork: 


<iframe width="560" height="349" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Friday, Mar. 22, 2019

RadicalMedia has signed Barrie Isaacson MGMT to handle East Coast...

Friday, Mar. 22, 2019

Knucklehead has added directing duo Broken Antenna --aka Myles McAuliffe...

Thursday, Mar. 21, 2019

Havas Chicago has hired John Norman as chief creative officer. His work...

Thursday, Mar. 21, 2019

Divergent views and varied insights marked ThinkLA’s Mobile Breakfast on...

Wednesday, Mar. 20, 2019

Nonfiction Unlimited has signed director Marcus Ubungen for commercial...

Wednesday, Mar. 20, 2019

Production house Interrogate is teaming up with filmmaking team Jeff and...

Recent SPW Releases

Friday, Mar. 22, 2019

Mexican director Hari Sama has been an icon in advertising for a number of...

Thursday, Mar. 21, 2019

Miller Tripods Ltd., a leader in the production of innovative camera...

Thursday, Mar. 21, 2019

Manhattan Edit Workshop (MEWShop), the cutting-edge, digital-training...

Thursday, Mar. 21, 2019

When people think about camera arms, they usually visualize the large...

Wednesday, Mar. 20, 2019

Leading visual effects, animation and stereo conversion company DNEG is...

Wednesday, Mar. 20, 2019

IABM , the international trade association for broadcast and media...

MySHOOT Profiles


Director, Producer
David Orr
Stewart Cohen / SCPictures
John Komnenich
Director, Editor

MySHOOT Company Profiles