Short Takes for June 2020
  • Thursday, Jun. 11, 2020
Serviceplan's Aurélien Bigot (l) and Benjamin Le Coz

Much like Taco Tuesday, WEGGSDAY embraces the popularity of marrying a day of the week with a popular food. A two-minute original music video--titled “Wednesday Is Officially WEGGSDAY!”--has been created to hilariously introduce the concept. The animated video also highlights the versatility of eggs, reminding consumers that eggs are an incredible meal solution beyond just breakfast.

The American Egg Board created the work in partnership with Energy BBDO. The agency’s in-house unit Flare handled production, VFX/animation and audio, with Squeak E. Clean Studios serving as the music house.

ASIFA-Hollywood recently announced its Animation Educators Forum (AEF) will release the Class of 2020 Animation Virtual Showcase highlighting creative work and final projects from animation graduates all over the country. The showcase is the response to limitations, placed by the current COVID 19 situation, on graduating animation students’ ability to exhibit and screen their final projects. The primary focus is to create a venue for celebration and exposure of their accomplishments. A secondary goal is for industry recruiters to gain access to the current student work and enhance local college’s recruitment opportunities.
The showcase link will be available on the ASIFA-Hollywood and the AEF websites beginning June 18. ASIFA-Hollywood sponsors the AEF and contributed funding to assist with showcase development.
“The showcase will include 200 student films, including 34 universities in 17 states in the USA and six countries. If successful, there are plans to expand the showcase each year to promote animation students’ work and continue to develop new platforms for this exciting venue,” said Michael Bonitatis on behalf of the AEF steering committee.
Bonitatis is the CEO and founder of the global, cloud-based Animation Libation Studios, which promotes newly emerging artists and provides a “next step” to an animation career. Professor Patricia Galvis Assmus of the University of Massachusetts-Amherst, who came up with the idea for the showcase, teamed with Bonitatis to create this virtual showcase. Galvis Assmus has worked in experimental film and computer animation for more than 20 years in combination with her even longer professional involvement with experimental digital image creation started in Silicon Valley. 

Serviceplan France has hired the creative team of Aurélien Bigot and Benjamin Le Coz who will work under the aegis of creative directors Daniel Perez and Hervé Poupon. Bigot has 10 years of experience in Singapore and France as an artistic director, and Le Coz brings seven years of experience as a copywriter in Parisian agencies. The creative team met in 2017 at Les Gaulois. Aligned in their conceptual approach and creative ambition, they decided to abolish the traditional art director/copywriter boxes which they consider to be constricting in order to join forces as “creatives”. It is under this status that they have been working for four years. Bigot and Le Coz have worked for such brands as Orange, Citroën, Nike, Renault, Krys and Transavia. Their latest campaign was “Vitesse de déconfinement” for Sécurité Routière (Road Safety), released on May 12 as France began to ease lockdown restrictions....

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