• Thursday, Apr. 6, 2023
Eleven Sound promotes Jordan Meltzer to partner, opens studio in West L.A.
Jeff Payne (l) and Jordan Meltzer
LOS ANGELES -- 

Eleven Sound has upped mixer/sound designer Jordan Meltzer to a partner in the company. He now officially teams with owner Jeff Payne, signaling a new era for the 24-year-old audio postproduction boutique.

This new partnership comes with some new digs, with Payne and Meltzer leaving Eleven’s longtime Santa Monica location to co-purchase a new studio in West L.A. The studio also comes with a new brand image, with Eleven recently launching a fresh logo design. 

As companies settle into hybrid work, Payne and Meltzer envisioned a venue that would challenge all preconceived notions of what a studio should look--and feel--like. Payne and Meltzer worked with architect Sonja Friedrich to manifest their plans from day one. The 3,700 sq. ft. workspace includes Scandinavian modern white oak custom-built desks by Adam Christgau, white fabric walls, skylights, and natural light throughout the studios and around the facility. The building hosts three sound studios in total, each equipped with isolated voiceover booths, 7.1 speaker configuration, Avid S3 consoles, Dante audio networking, and custom BSS Configurations, all running Pro Tools. The technical design and integration of the facility were imagined by the Ron Lagerlof and Visioneering Connect, a longtime collaborator of Payne and Eleven.  

The shop was conceptualized to foster in-person collaboration, looking more like a modern living room where employees and clients want to hang out, rather than a workspace. West L.A. was chosen as the central hub to make travel easier for clients and employees across the increasingly stretching city. The location is purposefully tucked away off the main thoroughfare of Olympic Blvd, sharing a wall with a legacy studio owned by a former member of the Eagles.

Payne similarly had a distinct vision in his build-out for his first studio in Santa Monica, where he enjoyed a successful run as a multi-story beach area hot spot for live music as well as recording sessions. Meltzer joined in 2015 as an intern, then in 2016 as an assistant in the midst of Eleven’s growth. He immediately piqued Payne’s interest and admiration with his talent, eagerness and shared vision for the industry. Post-pandemic, both feel that in-person sound sessions yield the strongest collaboration and results, both in sound quality and connection between the mixing team and their agency and brand clients. The winning synergy in-person sessions generate helps foster the premium audio post quality inherent in Eleven Sound’s 125 Super Bowl spots and other award-winning advertising campaigns. 

Payne noted, “After three years of working from home, I believe our clients are eager for the creative face-to-face interaction, which is much more efficient and satisfying. By designing a workspace for our clients that is both functional and aesthetically pleasing, we hope to partner with like-minded clients who share the notion that human creativity thrives in a physical environment that is inspiring and comfortable.”

Meltzer, an Emmy nominee for sound design on the strength of his work for the HBO series McMillions, added, “Building a studio has always been a dream of mine. I couldn’t be happier to partner with Jeff and breathe life into the blank canvas of a building, pushing the boundaries of studio design aesthetics. I can’t wait to share the final result with everyone.”

The studio has most recently worked on top advertising projects including Uber Eats’ latest Super Bowl campaign, “One Hit For Uber One,” starring P-Diddy; Cadillac’s “Colors of Emotions” campaign; and assorted spots and films with Anonymous Content’s “The Lab.”

  • Sunday, Apr. 2, 2023
Oscar-winning composer Ryuichi Sakamoto dies at 71
Maestro Ryuichi Sakamoto poses during a photo call for the film "Coda" at the 74th Venice Film Festival in Venice, Italy, Sept. 3, 2017. Japan's recording company Avex says Sakamoto, a musician who scored for Hollywood movies such as “The Last Emperor” and “The Revenant,” has died. He was 71. He died March 28, according to the statement released Sunday, April 2, 2023. (AP Photo/Domenico Stinellis, File)
TOKYO (AP) -- 

Ryuichi Sakamoto, a world-renowned Japanese musician and actor who composed for Hollywood hits such as "The Last Emperor" and "The Revenant," has died. He was 71.

Japan's recording company Avex said in a statement Sunday that Sakamoto died on March 28 while undergoing treatment for cancer.

He was first diagnosed with throat cancer in 2014. In 2022, he revealed that he had terminal cancer, a year after he disclosed suffering from rectal cancer.

Sakamoto was a pioneer of the electronics music of the late 1970s and founded the Yellow Magic Orchestra, also known as YMO, with Haruomi Hosono and Yukihiro Takahashi.

Takahashi died in January.

Despite his battle with cancer, Sakamoto released a full-length album "12" on his 71st birthday in January, stating that composing had a "small healing effect on my damaged body and soul," according to the official statement released with the latest album.

He was a world-class musician, winning an Oscar (Best Original Score) and Grammy for the Bernardo Bertolucci-directed 1987 movie "The Last Emperor."

Sakamoto was also an actor, starring in the BAFTA-winning 1983 film "Merry Christmas, Mr. Lawrence."

He was mostly based in New York in recent years, though he regularly visited Japan.

Born in Tokyo in 1952, Sakamoto started studying music at the age of 10 and was influenced by Debussy and the Beatles.

The statement from Avex said that despite his sickness, when he was feeling relatively well, he kept working on his music in his home studio. "To his final days, he lived with music," it said.

The statement expressed gratitude to the doctors who had treated him in the U.S. and Japan, as well as to all his fans around the world. It referenced the words Sakamoto loved: "Ars longa, vita brevis," which refers to the longevity of art, no matter how short human life might be.

Sakamoto also left his mark as a pacifist and environmental activist. He spoke out against nuclear power following the March 2011 Fukushima nuclear plant meltdowns caused by an earthquake and tsunami.

He took part in rallies and made speeches in Tokyo, and was among a group of respected Japanese artists, like the Nobel-winning novelist Kenzaburo Oe, who were not afraid to take an unpopular stand on political issues.

In a July 2012 rally, he got up on stage and read from notes on an iPhone, warning Japan not to risk people's lives for electricity.

"Life is more important than money," he said in Japanese, then added in English, "Keeping silent after Fukushima is barbaric."

He also appeared in advertising for Nissan electric cars, although he acknowledged he got a bashing for being so commercial. At his home in New York, he gets electricity from a company that relies on renewables, he said.

"How we make electricity is going to diversify, with fossil fuel and nuclear power declining," Sakamoto told The Associated Press in an interview in 2012. "People should be able to choose the kind of electricity they want to use."

Funeral services have been held with family and close friends, the Avex statement said.

Sakamoto is survived by his daughter Miu Sakamoto, a musician. She posted on her Instagram the years her father had lived — from Jan. 17, 1952, to March 28, 2023 — and a photo of a worn out, half-broken piano. He was separated from his former wife, singer and composer Akiko Yano.

Associated Press writer Juwon Park in Seoul, South Korea, contributed to this report.

  • Tuesday, Mar. 28, 2023
Johnny Wilson, Bennett Yashon launch Big Bamboo Post in Hawaii
Big Bamboo Post’s (l-r) Bennett Yashon, Cudra Clover and Johnny Wilson
WAILUKU, Hawaii -- 

Big Bamboo Post, Hawaii’s first Dolby-certified audio postproduction studio, has opened on Maui. Founded by veteran sound engineers Johnny Wilson and Bennett Yashon, the studio offers sound design, sound editorial, ADR, mixing, original music composition, Foley and more.  It provides sound services for all types of media including film, television, games, advertising, virtual reality and live events. In its first project, Big Bamboo provided ADR services for the new HBO series White House Plumbers.

Wilson and Yashon have been planning Big Bamboo’s launch since 2019. Wilson, who is an accomplished composer, supervising sound editor and re-recording mixer--and a resident of Maui--was frustrated by the lack of a local source for Hollywood-caliber sound, forcing him to travel to Los Angeles to finish projects, including the recent films Go for Broke and Maui. “I would much rather have completed that work in Hawaii, but there was no place with surround sound capability,” Wilson recalled. “Ben and I discussed various options and chose to build our own studio, drawing on our mutual areas of expertise. It would benefit us personally, and the Maui film community. It was the perfect solution.”

The focal points of the new facility are its two mix stages. Studio A is a Dolby Atmos Premier 9.1.6 mix stage built as a “floating room” to keep it isolated from external noise. It is certified by Dolby Laboratories for Atmos theatrical sound mixing. Studio B is a Dolby 7.1 mix stage with a vocal booth for live recording. The two stages are networked to facilitate project sharing. The facility also features office space for visiting productions, along with a conference room and other amenities.

Wilson’s background includes credits as a supervising sound editor or re-recording mixer on dozens of films and television shows. He has also composed original scores for independent features, shorts and episodics. He recently won the award for Best Composer at the Toronto-based Phoenix Shorts Festival for The Tunnel, Interview with a Monster, from director David Llauger Meiselman and Boricua Films.  Yashon’s experience is centered on sound for live events, including concerts, theatrical productions and corporate events. He previously spent 10 years as managing director of Event Horizon Audiovisual.

Overseeing Big Bamboo Post operations is project manager Cudra Clover. She brings a diverse background in live sound, music, fine art and immersive entertainment. The studio’s staff also includes engineers Tamara Johnson and Dale Everingham.

In providing remote ADR services for White House Plumbers, Big Bamboo worked under the direction of supervising sound editor Brent Findley MPSE, CAS, AMPS. “Having worked with Johnny in the past, I knew to look him up for ADR,” said Findley. “He and the crew at Big Bamboo went above and beyond in taking care of not only my needs from a technical standpoint, but also the needs of our high-profile talent.  It was a positive working environment, and the recordings dropped into the mix nicely.  I will definitely use them again.”

Big Bamboo expects to draw projects both from local film and television productions, and from outside producers working in Hawaii. The studio is also equipped to service clients remotely, via state-of-the-art networking technology. Additionally, the company has its eye on opportunities outside film and television. “Maui is a hub for a wide range of music and art,” Clover said. “We are personally very involved in those communities and believe we can be a resource and contribute to their growth. Art installations, museum exhibits and virtual reality productions all need world class sound.”

  • Monday, Mar. 27, 2023
Yohimbe Sampson joins MAS as producer and composer
Yohimbe Sampson
NEW YORK -- 

Creative music company MAS (Music & Strategy) has added Yohimbe Sampson as producer and composer.

Throughout his career, Sampson has produced music, gigged with bands, composed for placements, and interpreted client requests for the likes of Rockstar Games, Activision, MTV, Fox Searchlight Pictures, and Disney. As a musician, producer and writer, his music has been featured in Grand Theft Auto, and he prides himself on his bands Meridian Lights and Game Rebellion, playing with the latter at New York music club CBGB’s right before it closed.

Sampson’s musical endeavors have been inspired and informed by his work as a firm community advocate. He has collaborated with community members, trained educators, led corporations in creating systems of accountability, and organized capital improvement projects for affordable housing residents--even earning a “Man of Distinction Award” from the NY Senate.

Sampson commented, “I am inspired by artistic creation, seeing how music exists in public spaces, and moving mountains--and that is what MAS is all about. It appealed to me because it exists in the sweet spot of in-house music making, creative external collaboration, and the magic of connecting clients to great songs. Also, helping to connect and support artists in such a challenging industry is a noble pursuit.”

He added, “For many the music that is placed in sync is the primary source of musical exposure. I want to play a role in holding true to that concept and protect the quality and sophistication of that relationship. Lastly, if possible, I would like to ‘pay it forward’ and place a song from one of the many artists that while growing up helped me see how awesome art and life could be.”

Gabe McDonough, partner, EP and music supervisor at MAS, commented, “The more musicians a music company can have on staff, the better in our view, and Yohimbe’s career so far as music creator and creative problem solver makes him a perfect fit for MAS. In the evolving landscape of music, an employee with a history of solving problems and creating consensus in complex systems sets us up to be even more successful now and in the future”

  • Thursday, Mar. 23, 2023
Sound Lounge promotes Smith, adds Simpson
Matt Smith
NEW YORK -- 

Audio postproduction studio Sound Lounge has promoted Matt Smith to producer and hired Hannah Simpson as assistant producer in its commercial division, which is under the aegis of executive producer Dana Villarreal.

Beginning his career as a receptionist at the NYC-based Sound Lounge, Smith became a production coordinator, helping with sessions and learning the ropes that eventually led to his promotion. In his new role as producer, Smith will be responsible for organizing, recording and mixing sessions, while communicating with clients to meet their needs and manage expectations. He holds a BA in Music Industry and Audio Production from SUNY Oneonta and has worked with clients including Bank of America, Puma, Little Caesars and AT&T.

Simpson graduated from The New School with a BA in Culture and Media and most recently worked as a producer at PLUSHnyc, a boutique audio post studio offering a range of services. As assistant producer, Simpson will handle client audio needs from start to finish. Simpson has previously worked for beauty clients Clinique, Jo Malone, and La Mer and has worked on spots for Eggo and Sargento.

The commercial division at Sound Lounge has provided audio mixing for TV, radio and digital media, securing hundreds of Super Bowl spots and winning awards including Cannes Lions, Clios, Yellow Pencils and AICP Awards.

  • Monday, Mar. 20, 2023
Jury convicts 3 of murder in death of rapper XXXTentacion
In this June 27, 2018, file photo a fan wears a cross around her neck dangling on a t-shirt in remembrance before she enters a memorial for the rapper, XXXTentacion in Sunrise, Fla. A Florida jury has convicted three men of murder in the 2018 killing of star rapper XXXTentacion, who was shot during a robbery that netted $50,000. The jury deliberated a little more than seven days before finding 28-year-old Michael Boatwright, 26-year-old Dedrick Williams and 24-year-old Trayvon Newsome guilty on Monday, March 20, 2023 of first-degree murder and armed robbery. (AP Photo/Brynn Anderson, File)
FORT LAUDERDALE, Fla. (AP) -- 

Three men were found guilty of first-degree murder on Monday in the 2018 killing of star rapper XXXTentacion, who was shot outside a South Florida motorcycle shop while being robbed of $50,000.

Michael Boatwright, 28, Dedrick Williams, 26, and Trayvon Newsome, 24, were also convicted of armed robbery by a jury that rendered its verdict less than an hour after beginning its eighth day of deliberations.

Their sentencing, which Circuit Judge Michael Usan set for April 6, will largely be a formality; Florida law dictates a life sentence for first-degree murder convictions.

The defendants, two dressed in suits and one in a button-down shirt, showed little emotion as they stood one by one to be handcuffed by a bailiff. There was no audible reaction from family members and other observers in the courtroom. Before the verdicts were read, Usan warned that anyone who caused any kind of disruption would be held in contempt of court.

The Broward State Attorney's Office thanked the jurors and prosecutors in a statement but said it would not comment further until the sentencing.

Williams' attorney, Mauricio Padilla, told The Associated Press that he doesn't feel his client was afforded a fair trial. He noted that a crucial defense witness was stricken and that he was prohibited from deposing a key witness. Phone messages were left with attorneys representing Boatright and Newsome.

"It is obvious from the days the jury was deliberating that they had questions and I only wish I would have been able to properly defend my client," Padilla said in an email.

During the monthlong trial, prosecutors linked Boatwright, Williams and Newsome to the June 18, 2018, shooting outside Riva Motorsports in suburban Fort Lauderdale through extensive surveillance video taken inside and outside the store, plus cellphone videos the men took showing them flashing fistfuls of $100 bills hours after the slaying.

Prosecutors also had the testimony of a fourth man, Robert Allen, a former friend of the defendants who said he participated in the robbery. He pleaded guilty last year to second-degree murder. He has not been sentenced pending the conclusion of this trial. He could get anywhere between time served, meaning he could soon be released, and life, depending partly on how much weight prosecutors give to his assistance.

Defense attorneys accused Allen of being a liar who was motivated by his desire to avoid a life sentence. They also said prosecutors and detectives did a poor investigation that didn't look at other possible suspects, including the Canadian rap star Drake; he and XXXTentacion had an online feud.

Boatwright was identified as the primary shooter. Twice last week, the jury asked to review 17 text messages that prosecutors said he sent to various people from the time he woke up about 10:30 a.m. until 3 p.m., about an hour before the shooting. He then stopped texting for about two hours.

About an hour after the shooting, Boatwright sent a text saying, "Tell my brother I got the money for the new phone." Minutes after that, he sent someone a screenshot of a news story saying XXXTentacion had been shot, prosecutors said.

XXXTentacion, whose real name was Jahseh Onfroy, had just left Riva Motorsports with a friend when an SUV swerved in front of him and blocked his BMW.

Surveillance video showed two masked gunmen emerging and confronting the 20-year-old singer at the driver's window, and one shot him repeatedly. They then grabbed a Louis Vuitton bag containing cash XXXTentacion had just withdrawn from the bank, got back into the SUV and sped away. The friend was not harmed.

Newsome was accused of being the other gunman. Williams was accused of being the driver of the SUV, and Allen of being inside the vehicle.

Allen testified that the men set out that day to commit robberies and went to the motorcycle shop to buy Williams a mask. There they spotted the rapper and decided to make him their target. Allen and Williams went inside the shop to confirm it was him. They then went back to the SUV they had rented, waited for XXXTentacion to emerge and ambushed him, according to testimony.

The rapper, who pronounced his name "Ex ex ex ten-ta-see-YAWN," was a platinum-selling rising star who tackled issues including prejudice and depression in his songs. He also drew criticism over bad behavior and multiple arrests, including charges that he severely beat and abused his girlfriend.

Associated Press reporter Terry Spencer contributed to this report.

  • Tuesday, Mar. 14, 2023
Jerry Krenach joins Yessian Music as global head of creative development
Jerry Krenach
NEW YORK -- 

Jerry Krenach has been appointed global head of creative development at Yessian Music. Krenach joins the Yessian team after serving as SVP, global music production at Dentsu Creative (formerly Dentsu mcgarrybowen) where he was responsible for all aspects of music production, music supervision, and audio branding for clients including American Express, Intel, United Airlines, Disney, Verizon, Marriott, Chevron, and Northrop Grumman for over 13 years.

In this newly created role Krenach will work directly with the Yessian leadership teams to identify strategic brand partnerships, expand creative capabilities across new media forms, integrate artist collaborations, and develop long format branded and non-branded forms of entertainment. As Yessian continues to extend its reach in the world of creative audio branding, Krenach’s expertise and devotion to developing sound will further this initiative.

Brian Yessian, partner at Yessian Music, said, “Jerry has always had a creative forward strategic vision in our industry spanning commercials, artist integration and entertainment.  He will play a key role in our company as we continue to expand our global reach creating sounds for brands,  entertainment and experiences.”

Krenach and Yessian share an award winning history spanning over two decades that includes innovative collaborations with the London Symphony Orchestra at Abbey Road for United Airlines to producing choirs for Disney to creating the sound for multiple Olympic campaigns. Their inspired partnership runs deep.

Krenach said, “Working closely with Brian, Gerard [Smerek, Yessian’s global creative director], and the teams on multiple projects through the years has given me a deep trust in their craft and dedication to their clients. In addition to being a creative powerhouse, they continuously push the boundaries of audio tech and immersive experiences. I’m thrilled to be a part of their expansive global presence.”

Krenach’s intricate collaboration with composers and artists across the music industry coupled with his creative leadership will be applied throughout the Yessian network as the company continues to develop across multiple platforms.

“The power of creativity comes from collaboration and I am delighted to welcome and be partnering with Jerry to help craft this new venture together,” said Smerek. “I’ve come to know him as a passionate advocate of music and the power of entertainment. I know we are going to have some serious fun.”
 
Prior to Dentsu Creative, Krenach worked across the music industry as an arranger, producer, and accomplished drummer as well as serving as partner, head of music production at J. Walter Thompson, co-founding a record label, and working with the house band at Saturday Night Live. He holds a Bachelor of Music in Arranging from Berklee College of Music and served as a voting member of the GRAMMYs.

  • Tuesday, Mar. 7, 2023
Saatchi hires Jarred Causly as sr. music supervisor
Jarred Causly
LOS ANGELES -- 

Saatchi & Saatchi has hired a new sr. music supervisor, Jarred Causly. The music industry veteran will choose and curate music for visual needs, and act as a liaison between the creatives, producers, and B.A. managers for the agency’s Los Angeles and Dallas clients. 

With a wealth of expertise spanning more than 15 years, Causly joins Saatchi & Saatchi with the hope of infusing his passion for music into their creative process and of inspiring audiences with curated visual audio experiences.

“I have been a close follower of Saatchi’s work and influence in the industry for years,” said Causly. “It’s clear to me through their cutting-edge work that nothing is impossible. Saatchi is unmatched in what they can provide brands, and I’m excited to bring my skill set in stewarding unique musical content to their work. I’m eager to bring my love for music to the creative team staff and agency, and to elevate client brands through the power of music.” 

Causly most recently served as the lead music supervisor at Trailer Park Group, where he worked on TV promotion and trailers for streaming brands and TV platforms such as Freeform, ABC, NBC, Hulu, Disney+, BET+ Hulu, Prime Video, Tubi, Paramount+, and Peacock as well as consumer brands Pokemon Go, TRESemme, and XBOX/NBA2k. 

Causly, a Los Angeles native, is well-known in the industry for his “sync-ear” and passion for innovative visual sound pieces. He first began his career at a young age synchronizing his personal compositions to dubbed videotapes of his favorite animated action scenes, leading to his first foray into music licensing for several big brands and major television networks. Later in his career, he also held tenures at Universal Music Group, Sontradr, Winogradsky/Sobel (WinSo) Music Licensing Firm, and started The Illiad Music Library, a network of independent creative licensing professionals.

“Jarred is a well-respected name in the music industry and we’re ecstatic to have him join Saatchi. The role of sound and music is essential for us to create an emotional connection and break-through work, especially in the content saturated world we live in. Jarred’s ability to hit the winning formula in music to reach and connect to our audiences is what will continue helping us solidify our clients’ influence in the market,” said Lalita Koehler, chief production officer.

  • Tuesday, Mar. 7, 2023
Kakao offers to buy 35% of K-pop firm SM in growing battle
A logo of SM Entertainment is seen at its headquarters in Seoul, South Korea on March 3, 2023. South Korean technology firm Kakao on Tuesday, March 7, 2023, launched a tender offer to buy up to 35% of K-pop agency SM Entertainment and become its largest shareholder, escalating a battle with entertainment firm Hybe for control of the company. (AP Photo/Ahn Young-joon, File)
HONG KONG (AP) -- 

South Korean technology firm Kakao launched a tender offer to buy up to 35% of K-pop agency SM Entertainment and become its largest shareholder, escalating Tuesday a battle with entertainment firm Hybe for control of the company.

Kakao offered a tender price of 150,000 won ($115) per share, making the total value of the offer 1.25 trillion won ($960 million). SM, the group behind popular K-pop groups such as NCT and aespa, saw its shares jump over 15% to 149,700 won.

Kakao currently owns about 4.9% of shares in SM. If the tender offer is successful, the firm would control about 40% of SM shares and successfully fend off Hybe's attempt to control SM Entertainment.

SM's top executives expressed support for Kakao's "friendly" tender offer and described the technology firm as the "optimal strategic cooperative partner" in a statement Tuesday.

Its tender offer comes weeks after Hybe, the entertainment firm behind global K-pop sensation BTS, announced a tender offer to purchase 25% of SM shares at 120,000 won ($93) per share shortly after acquiring a 14.8% stake in the company from SM founder Lee Soo-man, who is currently estranged from the firm he founded.

Hybe is now SM's largest shareholder and had aimed to raise its stake to about 40%. However, shareholders however did not support its tender offer as the price was deemed to be too low. Following the end of the tender offer, Hybe currently owns about 15.8% of its rival.

"Unlike Hybe, which seeks to take control of SM's Board of Directors through a hostile M&A, Kakao respects SM's unique tradition and identity and will ensure the company's independent operation as well as SM artists' continuous activities," the statement said.

SM Entertainment's top executives have objected to Hybe's attempt to increase ownership of the company, describing it as a hostile takeover attempt and saying it would lead to monopolization of the industry, pushing up costs for fans. It also said that SM artists might not be prioritized if Hybe controlled the firm.

Combined, both SM and Hybe account for 70% of revenues from albums and digital music in the K-pop industry.

Kakao's tender offer came a day after SM Entertainment rescinded a contract to issue new shares and convertible bonds in a deal that would have made Kakao SM's second-largest shareholder with a 9.05% stake in the firm, after a Seoul court ruled in favor of Lee, who had filed an injunction against the deal.

AP journalist Juwon Park in Seoul, South Korea contributed to this report.

  • Tuesday, Feb. 28, 2023
Ready to dance? "Naatu Naatu" is coming to the Oscars
This image released by Variance Films shows promotional art for the film "RRR." (Variance Films via AP)

Break out those suspenders and dancing shoes, M.M. Keeravaani's joyously energetic anthem " Naatu Naatu " will be performed at the Oscars, the show's producers said Tuesday.

With music by Keeravaani and lyrics by Chandrabose, "Naatu Naatu" is one of the most memorable sequences from the Telegu-language action epic "RRR" with its catchy tune and accompanying dance by actors Ram Charan and N.T. Rama Rao Jr.

Singers Rahul Sipligunj and Kaala Bhairava will make the journey to the Dolby Theatre in Los Angeles to perform the song.

"Naatu Naatu" has become a viral sensation outside of the film, racking up more than 122 million views on YouTube and inspiring a TikTok challenge where users attempt to recreate the acrobatic dance-off. South Korean Ambassador Chang Jae-bok's 53-second rendition has received more than 4.8 million views since it was posted Sunday on Twitter.

The tune is competing for the best original song trophy — the blockbuster's sole nomination — against the likes of Lady Gaga, Rihanna, Mitski and David Byrne, and Diane Warren. Rihanna will also be performing "Lift Me Up," from "Black Panther: Wakanda Forever," on Oscar night. More performances will be announced over the next two weeks.

The 95th Oscars, hosted by Jimmy Kimmel, will be broadcast live on ABC on March 12.

Lindsey Bahr is an AP film writer

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