People on the Move

Editor Geraldine Garcia-Esquivel, who’s based in New York, has signed with post house charlieuniformtango for exclusive representation in Texas. She continues to freelance throughout the rest of the country.

Garcia-Esquivel was born in Caracas, Venezuela, and studied in Santiago, Chile, where she received her degree in Audio and Visual Communications and montage film editing. Garcia-Esquivel has previously worked with Beast, Los Angeles, and Red Car, New York. She has collaborated with many top-tier directors including, Simon Bross, Sebastian Caporelli, Pier Luca di Carlo, Jose Antonio Pratt, Claudio Prestia, Cote Silva and Matt Smuckler. Garcia-Esquivel’s credits include high-end spots for clients such as McDonald’s, Pantene, L’Oreal, Maybelline and Humana. She received Bronze and Gold AHAA Hispanic Marketing Awards in 2009 for her editorial work with Tecate Light and Wendy’s, and a Telly Bronze award in 2010 for her work on McDonald’s.

Garcia-Esquivel said of charlieuniformtango, I”’d had the opportunity to work with their team on a couple of projects for McDonald’s awhile back. I was so impressed by the talent here, and by the way everyone treated the client and me....I’m looking forward to editing both English and Spanish-language projects with their team.”

Lola Lott, owner/CEO of charlieuniformtango, described Garcia-Esquivel as “a very talented editor, with a great eye and intuition for timing. Her skill in high fashion and comedy gives us a broad range to offer both our English and Latin clients. She’ll bring very strong credentials and abilities to our Texas clients.”

In addition to her editorial accomplishments, Garcia-Esquivel has also directed short films on topics she is passionate about, including human rights, children, and music. She has just completed a music video for the Colombian band, Bomba Estéreo, and is currently working on a documentary about the prison system in her home country, Venezuela.
 

Dave Hadden has joined agency Digital Pulp as UX designer. He will report to Sarah Blecher, Digital Pulp partner and director user experience.

Hadden arrives at Digital Pulp after two years as user experience designer at Blue State Digital, where he led experience design on projects ranging from responsive sites to software applications and campaigns for groups like The Sierra Club and The Council on Foreign Relations. At Digital Pulp, Hadden will be working with a cross-disciplinary team to develop a creative approach to interface navigation and create impactful, sustainable solutions for clients that include Dartmouth, Bausch & Lomb Biotrue and The Urban Institute.

Swedish-born director Joakim Reveman has come aboard the roster of Interrogate, the bicoastal production company founded by managing director Jeff Miller.

Reveman made his first industry mark on the agency side of the business. Reveman was just 25 when he won his first Cannes Gold Lion for Doctors Without Borders, effectively jump-starting his advertising career. As a creative director at TBWA Paris, he won over 40 international awards, which in turn helped the agency win the Cannes Lion’s “Ad Agency of the Year” honor for three consecutive years.

Shortly thereafter, Joakim launched his own directing collective, The Vikings, with several like-minded friends. Their first endeavor was The Power of Wind, a film that the Gunn Report stated was the “Second Most Awarded Film” that year, after nabbing a Gold Lion at Cannes, and top honors at the AICP Show, Clio, One Show, ADC and the Grand Prix at Eurobest.

Working in Europe and then the U.S. under @radical.media before signing on with Interrogate, Reveman has collaborated with a wide variety of clients including Nike, Cadbury, BMW, Epuron, Schick and ESPN alongside agencies like GSD&M, Wieden+Kennedy and Euro RSCG New York. 

The ANA (Association of National Advertisers) elected Tony Pace, global chief marketing officer at Subway, as its new chairperson and Marc S. Pritchard, chief brand officer at The Procter & Gamble Co., as vice chair. In addition, 10 new marketing executives were elected to the board of directors. The officers and board members were approved by the ANA membership at its annual conference held in Orlando, Florida, from October 15-18.

The new members of the ANA Board are: Debra Berman, senior vice president, marketing at JCPenney; Roel de Vries, corporate vice president, global head of marketing, communication and brand strategy at Nissan Motor Co.; Natalia Franco, executive vice president, chief strategy and brand officer at California Pizza Kitchen, Inc.; Jack Haber, vice president, global advertising and digital at Colgate-Palmolive Co.; Jack Hollis, vice president, marketing at Toyota Motor Sales, U.S.A., Inc.; Gerald E. Johnson II, chief diversity officer and senior vice president, marketing, stroke and multicultural at The American Heart Association; Kristin Lemkau, chief marketing officer at JPMorgan Chase & Co.; Chantel Lenard, director, U.S. marketing at Ford Motor Co.; Alison Lewis, chief marketing officer, consumer family of companies at Johnson & Johnson; and Rodney Williams, senior vice president, Moët Hennessy USA, LVMH Moët Hennessy

“We are excited to welcome our new directors to their role for the upcoming year, and sincerely thank our departing board members for their strong leadership,” said Bob Liodice, president and CEO of the ANA. “The industry knowledge and marketing expertise the ANA Board of Directors brings to its role will help guide the organization as we drive marketing excellence and leadership throughout the industry.