• Tuesday, Sep. 2, 2014
MUH-TAY-ZIK | HOF-FER adds three creatives
Todd Bois
SAN FRANCISCO -- 

Strategic full-service advertising agency MUH-TAY-ZIK | HOF-FER has hired three creatives: Todd Bois comes aboard as a creative director following stints at Publicis Seattle and 180 Amsterdam; UK natives Adam Ledbury and Guy Lemberg have moved from their long-time adopted country of Australia, where they worked at DDB Sydney. There, they were perhaps best known for leading the charge behind McDonald’s officially changing its signage to the Aussie nickname “Macca’s” for a month, leading to an explosion in media and social impressions around the world. Ledbury joins MUH-TAY-ZIK | HOF-FER as sr. art director while Lemberg assumes the role of sr. copywriter.

Bois brings over 15 years of creative and technology experience to his new role at MUH-TAY-ZIK | HOF-FER, along with specialized expertise in digital and broadcast production. Prior to joining Publicis Seattle, Bois was creative director at 180 Amsterdam, where he was deeply involved in the creation and development of the extensive digital World Cup campaign for Adidas. While at 180 Amsterdam, Bois simultaneously initiated, developed, and extended Adidas’ social media presence to include more than 3 million fans. A Bay Area native, Bois has worked for full-service agencies and digital shops on both coasts of the U.S., including BBH NY and San Francisco’s EVB--and for clients including AXE, Levi’s, Mini, Microsoft, Wrigley, Leapfrog, and Kashi.

Ledbury had been sr. art director and creative group head at DDB Sydney where he met and worked with sr. copywriter Lemberg, a sr. writer and creative group head at that agency.
 

  • Wednesday, Aug. 27, 2014
Steven Anderson joins Sarofsky Corp. as exec producer
Steven Anderson
CHICAGO -- 

Sarofsky Corp--which had a role collaborating with Marvel for the main titles for both the Captain America: The Winter Soldier and Guardians of the Galaxy blockbusters--has brought Steven Anderson on board as executive producer.

Most recently Anderson was sr. producer at agency Tris3ct. He has shot all around the world for clients including Blue Cross Blue Shield, Hampton Inn, Jim Beam, Kimberly-Clark, Kraft, Pfizer, Mike’s Hard Lemonade, Newell Rubbermaid, State Farm and SC Johnson. His agency experience includes both freelance and full-time positions with FCB, mcgarrybowen, Stern and HY Connect.

Sarofsky Corp. is headed by president/owner Erin Sarofsky.

  • Monday, Aug. 25, 2014
Big Spaceship promotes five staffers
Rob Thorsen
BROOKLYN, NY -- 

Digital creative agency Big Spaceship has announced a range of promotions. At the executive level, Rob Thorsen is moving from head of client services to managing director; Mark Pollard from VP brand strategy to executive VP strategy; and Chris Fahey from VP product and user experience to sr. VP product and user experience.

Along with these moves at the executive level, Big Spaceship has elevated two key discipline leads.

Victor Piñiero will take on the newly created role of VP social. Previously the agency’s lead content director, Piñiero will lead Big Spaceship’s growing social practice.

Tony Clement, who joined Big Spaceship last year to build out its analytics department, has been promoted from strategy director, analytics to VP analytics. In the expanded role, he’ll oversee the agency’s integration of the practice throughout all of its capabilities and manage its team of analysts.

  • Thursday, Aug. 21, 2014
Zach Gallagher named director of digital strategy at Deutsch LA
Zach Gallagher
LOS ANGELES -- 

Deutsch LA has hired Zach Gallagher to serve as executive VP, director of digital strategy, a new role at the agency. Gallagher will begin at Deutsch next week and report directly to Jeffrey Blish, chief strategic officer.

Over the course of his 18 year career in digital marketing, Gallagher has developed digital, social, commerce and CRM strategies for brands, including Virgin Atlantic, Toyota, Coca-Cola, American Express, Old Spice, Nike, Facebook and Sony, giving him experience in identifying brand and business problems---and opportunities to solve them---across many categories. 

Most recently Gallagher led the Interactive, social and data strategy disciplines at Wieden+Kennedy in Portland, Ore. Before joining W+K in 2011, he was general manager of the IPG Emerging Media Lab in LA.

“Being able to work under Jeffrey Blish and [chief digital officer] Winston Binch to bring the best integrated strategic thinking to the table is sort of the dream scenario,” said Gallagher. “And the pressure to feed inspiration and opportunities to creative and design talent like Matt O’Rourke, Jerome Austria and Nathan Iverson is what strategists live for. I can’t wait to get started.”

Gallagher is best known for his work at TBWA\Chiat\Day developing the strategy behind the Pepsi Refresh Project and more recently for building the social practice at W+K, winning social AOR duties for Coca-Cola, Powerade, Velveeta, Herbal Essences and others.

  • Tuesday, Aug. 19, 2014
Julie Levin named CMO for Publicis Worldwide North America
Julie Levin
NEW YORK -- 

Publicis Worldwide North America has tapped Julie Levin to serve as chief marketing officer, reporting to Andrew Bruce, CEO, of the region. In the new role, Levin will be responsible for both new and organic business development across all Publicis North America offices and brands. She will be based in the Publicis North America flagship office in New York.

Levin comes directly from The Martin Agency, where she led and won pitches for Stoli and Sparkle Georgia Pacific, among others. Prior, Levin was head of business development at BBH/NY, securing the Sony Playstation global account. Before that, she was managing partner/director of business development, mcgarrybowen/NY, winning Verizon Wireless, multiple Kraft Food brands, and the Pfizer Chantix and Viagra business. Levin’s blended advertising pedigree includes high-level account management positions, running Revlon at Deutsch/NY and the global Gillette Venus account at BBDO NY.

  • Monday, Aug. 18, 2014
Cutwater hires Simone Nobili as creative director
Simone Nobili
SAN FRANCISCO -- 

Simone Nobili has come aboard independent San Francisco creative agency Cutwater as creative director. Nobili, who will work across a number of accounts at Cutwater, has a long track record of award-winning creative, most recently working with brands like Asics and Taylor Guitars at VITRO in San Diego. Prior to VITRO, Simone worked as creative director at Jung Von Matt Hamburg, Leo Burnett Milan, and TBWA London, New York and Los Angeles.

Nobili’s arrival comes on the heels of the announcement earlier this summer that Cutwater has been named AOR for Brawny Paper Towels. In his role, Simone will work closely with CCO Chuck McBride. 

Nobili said of his new roost, “They’ve got great clients, a really solid vision for the agency and the chance to work with someone like Chuck McBride is something most creatives wouldn’t easily pass up. I can’t wait to get started.”

  • Monday, Aug. 18, 2014
Shannon McGlothin joins Omelet as group creative director
Shannon McGlothin
LOS ANGELES -- 

Shannon McGlothin has been appointed group creative director at Omelet, a branding, marketing and entertainment company. He is helping to l ead creative efforts for the company’s clients, and reports to Sarah Anderson, partner and chief creative officer.

McGlothin has already been a lead on several key Omelet endeavors including global and integrated campaigns for Microsoft as well as upcoming work for Red Bull.

With 15 years of experience overseeing strategic and creative engagements at agencies like Wieden + Kennedy and Crispin Porter + Bogusky, McGlothin most recently came from Leo Burnett where he served as the Samsung Global executive creative director. Throughout his career, McGlothin has worked with brands like Coca-Cola, Nike, The GAP and Electronic Arts, and has been lauded by Cannes, CLIO, D&AD, and The One Show.

Omelet creates integrated campaigns for brands including AT&T, Coca-Cola, Microsoft, Moët & Chandon and Whole Foods Market. The company also has divisions including Omelet Studio, Omelet To Go, and Omelet Brands to create original brand programming, live interactive experiences and original owned intellectual property.

  • Monday, Aug. 18, 2014
Tony Kadillak joins eyeball as exec producer
Tony Kadillak
LOS ANGELES -- 

Creative strategic design agency eyeball has hired Tony Kadillak as executive producer.

“Having the opportunity go at this again with Tony is amazing and fits perfectly into the growth of eyeball,” said David Edelstein, eyeball managing director. “Having spent more than five years together building [broadcast design studio] Nth Degree, this is just picking up where we left off. We both have an incredible opportunity not only in broadcast, but in all other areas.”

Kadillak comes to eyeball from Leroy + Clarkson, where he spent the past four years heading up sales with a focus in the broadcast sector. “Eyeball has an entertainment-centric way of doing things, and we’re excited to apply that to non-entertainment brands,” said Kadillak. “It’s part of my mandate -- to not only shore up the broadcast business, but also focus on growth in areas beyond that.”

Kadillak broke into the business after eight years selling software in Silicon Valley. Moving from San Francisco to New York, he stumbled upon the broadcast design industry. Quickly immersing himself in the promo world, he eventually served as executive producer at Nth Degree, followed by Click 3X, where he was head of business development, entertainment.

Over the years, Kadillak has worked with nearly every broadcast and cable network, most recently, with USA Network, AMC, TLC, National Geographic, PBS, and Investigation Discovery, as well as brands NASDAQ and 120 Sports.

Kadillak embraces his position at eyeball as an opportunity to not only reunite and collaborate with Edelstein--formerly managing director at both Nth Degree and Click 3X--but also to capitalize on the agency’s full scope of services spanning brand strategy, design, digital, motion graphics, production and audio.

  • Thursday, Aug. 14, 2014
Publicis Seattle hires Jason Lucas as executive creative director
Jason Lucas
SEATTLE, Wash. -- 

Publicis Seattle has appointed Jason Lucas as executive VP, executive creative director. Reporting to CCO Andrew Christou, Lucas will be responsible for overseeing the creative department on the T-Mobile account.

An East Coast native, Lucas relocated to Seattle from VML in New York, where he was a creative director working on clients including Valvoline and Campbell's V8.

Before that, Lucas worked at a variety of large agencies, digital boutiques and startups including BBDO NY and Deep Focus. His track record also includes freelance work. While at BBDO NY, his work for M&M’s, Snickers and FedEx won him numerous awards including a Cannes Lion, One Show Pencils, ADDYs and OMMA Awards. Specifically, FedEx’s DropWatch app, which gives last-minute customers the closest truck that can still accept their package, took home awards at One Show, the ADDYs and Communication Arts. In addition, Lucas played a key role in the lauded M&M Pretzel launch.

  • Thursday, Aug. 14, 2014
Joinery signs director Georgi Banks-Davies for U.S. representation
Georgi Banks-Davies
LOS ANGELES -- 

Director Georgi Banks-Davies has signed with Joinery for U.S. representation. Her clients include Coca Cola, South African Airways, InterContinental Hotels, Shell, Ericcson, BMW and Credit Suisse.

Banks-Davies began directing commercials at the BBC after graduating from film school, quickly poached by CNN International soon after to direct content for the network’s global coverage of news, current affairs, politics and sports. That tenure allowed Banks-Davies to develop her unique, evocative style of storytelling that focuses on shared human emotions framed in a boldly cinematic style:

“Jamaica” for Coca Cola exemplifies this approach. It’s absorbing work shot on the Caribbean island that plays out as a fun, infectious ride full of atmosphere and character. “Soul” for AT&T through BBDO NY also features beautifully considered moments of family life.

Banks-Davies is currently in post wrapping projects for Kohler through O&M, India, plus work for T-Mobile through DDB, Hamburg that follows on from her previous successful World Cup campaign. Two online films for Nivea through AKQA, London will also be released in upcoming weeks. Prior to Joinery, Banks-Davies was with Mad Heart in the U.S.

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