People on the Move

ORC International, part of Engine Group, announced the appointment of Alina Díaz as sr. VP for Cassandra, a provider of youth insights and emerging trends for the last 20 years. She will be reporting to Costas Pavlides, managing director at ORC.
 
Based in the company’s New York headquarters, Díaz will be responsible for overseeing the Cassandra business, driving revenue growth, developing new programs designed to unlock business opportunities for clients, and maintaining strong customer relationships. Diaz will lead product strategy and content output for the company’s quarterly insight reports, client strategy sessions and daily newsletters--all focused on today’s modern youth and their broader cultural and economic influence. Additionally, Díaz will work closely with Cassandra’s parent company, Engine Group, to partner on internal and client-related projects across multiple agencies.
 
Díaz joins Cassandra from Blue Flame Marketing Agency--a Sean “Diddy” Combs company--where, as VP of consumer marketing, she was responsible for brand growth by developing marketing plans, media and experiential strategies for CÎROC Ultra Premium Vodka and DeLeón Tequila. Prior to joining Blue Flame Marketing, Díaz served as the marketing innovation and new business director for Greencard Creative, a multi-cultural marketing agency, where she oversaw business development for the start-up. She also held previous positions at leading agencies, including a seven-year stint at BBDO where she managed multiple teams across Europe, Asia Pacific and Latin America.
 
“Understanding youth is about seeing tomorrow, today,” said Díaz. “We give our Fortune 500 clients a look into the future so they can innovate ahead of their competition, adapt to emerging trends and implement marketing programs that impact their bottom line. As a former client, I understand how difficult it is for brands engaging with Millennials and Gen Z to keep up with a rapidly changing marketplace, and I am excited to be part of a talented team that is making a difference for brands and consumers alike.”
 
In addition to her agency work, Díaz also held a senior position with The Partnership for a Drug-Free America leading multicultural youth programs. Throughout her career she has worked with such brands as Gillette, Bayer Corporation, Pepsi, Pizza Hut and Frito-Lay.

Global production house Partizan has brought on Laura Jones as executive producer of music videos. UK import Jones steps into the role at Partizan’s Los Angeles office with a history of producing at companies such as The Directors Bureau, Blink, Iconoclast, and RSA, along with Partizan in London. Over the past decade, Jones has collaborated with such high-profile artists as Pharrell Williams, Sam Smith, Kanye West and Desiigner, Disclosure, Foals, Lorde, 2 Chainz, London Grammar and Rae Sremmurd.  

Music has long been an important part of Partizan’s legacy. Partizan’s vault contains countless productions for stars like Taylor Swift, Usher, Beyoncé, Björk, Daft Punk, Kanye West, Madonna and The Rolling Stones. 

Partizan founder Georges Bermann noted that Jones is “a Partizan baby” who did well in her first tour of duty at the company. “She’s been fed with our music video culture, which has brought so many incredible directors to the best artists in the world.”

Jones shared, “Partizan is where I started so I’m thrilled to be back and at such an exciting time.  Creativity and cultivating talent have always been at the forefront of Partizan and music videos are a huge part of that, which makes an inspiring culture for both artists and directors to work within.”

Founded in 1991, Partizan maintains offices in Paris, London, New York, Los Angeles, Berlin, São Paulo and the Middle East.

Carmen Gomez has joined CP+B LA as an associate creative director to work on the Infiniti global account. Gomez previously spent with TBWA\Chiat\Day Los Angeles as an integrated sr. creative. In that role, she developed groundbreaking creative for some of the agency’s most valuable clients, such as Nissan, The Grammys and Gatorade. Her most recent work on The Grammys spot “Compton” starring Kendrick Lamar was awarded a Bronze Cannes Lion at the Festival’s 2016 edition and a One Show Yellow Pencil.

Gomez brings extensive global and multicultural experience to her new position, having played a key role in launching TBWA\Chiat\Day’s Mexico City office as a founder employee and creative department lead. There, she helped grow the office from two to 22 employees in just two years, winning business and managing Mexican national and Latin America regional creative for Gatorade and Adidas. She has also held creative positions at Ogilvy & Mather Mexico, Gibert DDB/S2 and Terán TBWA. When not working with brands, Carmen jams with bands, having spent a few years touring as a lead vocalist and backup singer, which she still does in her spare time.

Editor John Resner has joined Deluxe creative editorial company Beast in New York. For the past several years, Resner has worked with agencies including Wieden+Kennedy, R/GA and Ogilvy, cutting projects for Nike, Delta, Samsung, ESPN, Gatorade, NBC Sports, Southern Comfort, Dairy Queen and Burger King. His accolades include Cannes Silver and Bronze Lions, and D&AD Pencils.

Prior to joining Beast, Resner most recently wrapped a Clash of the Clans campaign with Psyop for BFG9000. With more than a decade of experience, Resner has also spent time at editorial houses Peepshow Post and NO6.

“Beast offers services that really set it apart--particularly, being a sister company to Company 3 and Method Studios. I’ve known Melissa [Beast NY EP Lubin] for years and trust the vision she brings to Beast.”