• Tuesday, Feb. 18, 2020
Effects supervisor Bill Georgiou joins Technicolor VFX
Bill Georgiou
LOS ANGELES -- 

Technicolor VFX expands its roster of VFX supervisors with the addition of Bill Georgiou, whose recent supervisor credits include Netflix’s Lost in Space, Amazon Studios' Carnival Row, and AMC’s The Walking Dead. A classically trained fine artist, Georgiou has a passion for the digital artform which is displayed in his work for both powerhouse VFX studios and on the client side for over 20 years.

“I love the puzzle of VFX.  To me it’s art, but painting with light and pixels,” said Georgiou.

As someone who has been a part of the Oscar-winning VFX teams behind The Golden Compass and Life of Pi, Georgiou is excited for the opportunity to help grow and foster new disciplines within Technicolor VFX. He related, “Visual effects is such a collaborative artform, and yet it is the integration of so many different departments and skills, whether working on an invisible effect that is seemingly unnoticeable, to a critical CG creature or environment, this continues to be an exciting craft for filmmaking.”

Georgiou joins a roster of over a dozen supervisors at Technicolor VFX, including Paul Ghezzo, Kevin Chandoo and Gary Brown.  The expanding team continues to scale as the volume of increasingly complex episodic content surges, creating more demand for visual effects and an opportunity for Technicolor VFX to further support storytellers.

Rachel Matchett, head of Technicolor VFX, said of Georgiou,  “He brings a passion and eye for stunning CG work that is a pillar to our continued growth.”

  • Monday, Feb. 17, 2020
Stink Films promotes Andrew Levene to U.K. managing director
Andrew Levene
LONDON -- 

The independent global production network Stink Films has promoted Andrew Levene from head of production to U.K. films managing director.

A longstanding member of the Stink family, Levene has run production in London for the last six years overseeing major productions for brands such as Lexus, Nike, Adidas, Barclays, Aldi, Argos, Volkswagen, Save the Children, Oxfam and Libresse, working with directing talent such as Tom Green, Traktor, Keith McCarthy, Ne-O, Anthony Mandler, and Jones + Tino, and winning awards at Cannes Lions, D&AD and Creative Arrows, among others.

Levene’s role is to optimize Stink Films London operations, driving revenue and profit growth, while supporting and ensuring the creative and production quality of the company’s work. With a focus on leading key initiatives to support Blake Powell, managing partner, and Sophie Kluman, global head of operations, Levene will offer support and direction to the London office, ensuring its purpose and objectives are achieved.

Levene said “I first came to Stink as a freelance producer; it was always one of the companies I was most keen to work with. After two years as an in-house producer and almost six years as head of production, the idea of being even more involved in the growth and development of a company I’ve grown to love was a no brainer. Being made MD of Films in London is a huge honor and an opportunity to help steer the future of Stink, as well as giving me the chance to help develop the amazing roster of talent--both directors and in-house staff--that we’re so lucky to have.”

Starting as a runner at 2AM Films, Levene spent the next five years with the company working up the ladder, leaving the company as a production manager. Working freelance for companies like Spank, Bare, Rogue, Independent, QI, and 2AM over the next three years, The Sweet Shop came calling in 2009, offering Levene a role as a producer. There he worked with agencies such as McCann Erickson, Ogilvy and VCCP. In 2011, as a freelance producer he came to Stink Films, and over the last eight years with the company has moved up through the ranks.

2019 was one of the most successful years that Stink’s London office experienced. Starting with the launch of Guinness’ epic “The Purse” directed by Green, last year saw Stink London working back-to-back productions, culminating in six prominent Xmas season campaigns for UK retailers Asda, Aldi, Tesco, KFC, Sky and Argos. Additionally the talent roster grew with the signing of Kiku Ohe and FoodFilm last year and the further growth of Stink Rising, Stink Films global roster of up-and-coming talent.

Levene will report directly to Kluman and Powell.

  • Monday, Feb. 17, 2020
krow appoints Annie Fox as deputy executive creative director
Annie Fox
LONDON -- 

Annie Fox has joined London ad agency krow as deputy executive creative director.
 
Fox was previously creative director at Digitas UK. At krow, she reports to executive creative director Nick Hastings, and will work across all the agency’s clients.
 
Among the notable campaigns she has worked on is “Square Yo’self,” a recent TV campaign for Kellogg’s Rice Krispies Squares; and “This is the Jacket,” a social campaign for Superdry featuring Grime artist Paigey Cakey. Fox has also created award-winning work for MINI and Britvic.

Before joining Digitas UK, Fox was associate creative director at Iris Worldwide.

  • Friday, Feb. 14, 2020
mcgarrybowen promotes Shuttleworth, Ross to key strategic roles
Jamie Shuttleworth
NEW YORK -- 

Jennifer Zimmerman, global chief strategy officer at mcgarrybowen, unveiled changes in the agency’s U.S. strategic leadership. Jamie Shuttleworth has been promoted from chief strategy officer of the Chicago office to U.S. chief strategy officer and will have responsibility for leading strategy across mcgarrybowen’s U.S. presence, currently with offices in New York, Chicago, and San Francisco. Shawna Ross, formerly EVP of strategy, has been elevated as well and will take the strategy leadership reins from Shuttleworth as the new chief strategy officer for Chicago.

Zimmerman held the dual role of U.S. chief strategy officer and global chief strategy officer. When mcgarrybowen recently announced its new unified global structure aimed at driving growth for a growing list of global clients, it presented the ideal time to promote “our best” to serve the U.S. market, explained Zimmerman. “Jamie’s more than a brilliant strategist—he also embodies the heart of who we are as an agency and what we value. He has built and nurtured an amazing team in Chicago, including Shawna. Together, they are a killer combo. We’re lucky to have them and are so happy to be able to provide a bigger stage for them both.”

Shuttleworth’s career leading strategy for blue-chip clients spans nearly every category and includes such companies as Kraft Heinz, Disney, Quaker, Gatorade, Coors, Volkswagen, SC Johnson, Dow Chemical, Mattel, Yum!, Brown Forman, and the Chicago Cubs. Shuttleworth found his way into the advertising business through the Alaskan oil fields where he learned a little about oil and a lot about perseverance. Y&R appreciated that odd path and the stories that came with it so that is where he started his career. From there, he went to FCB Chicago, where he eventually rose to CSO.  He joined Foote, Cone & Belding and following the 2006 merger of Draft and FCB, he became the chief strategic planning officer for the combined entity. He joined mcgarrybowen Chicago as chief strategy officer in 2012, where he inspired his clients with forward-facing ideas that have earned a fair share of Effies and other awards along the way). 

Ross began her career on the account side at Y&R Chicago, where she worked on large national brands including Sears, Kraft, and Jim Beam Brands. At Chicago Creative Partnership, she leveraged her energy for strategy and consumer insights to build a planning department. This led Ross to make her way to Energy BBDO, leading strategy across multiple Bayer Healthcare brands, Shedd Aquarium, and The Art Institute of Chicago. Ross made her way to mcgarrybowen Chicago in 2010 to lead planning for Kraft and quickly found herself promoted to executive director. She has been leading strategy on Kraft Heinz and Clorox, developing smart strategies and compelling work. Ross’s experience and passion around activating brand behavior have landed her sought-after speaking engagements at Cannes and the ANA’s Masters of Marketing. She is a regular guest lecturer at Northwestern’s Medill School of Communications, a member of the 4A’s Strategy Committee, and serves as an Effie’s juror most years.

  • Thursday, Feb. 13, 2020
Erica Hoholick named chief client officer at 22squared
Erica Hoholick
ATLANTA -- 

Erica Hoholick has joined 22squared in the new role of chief client officer, leading the account management and business development departments, and reporting to CEO Richard Ward. Hoholick was most recently president of Phenomenon in Los Angeles, which under her watch saw new business wins with PepsiCo and TD Ameritrade, and ultimately attracted a management-desired private equity investment. The agency leadership veteran was selected by 22squared for her demonstrated ability to transform and modernize business and brands.

Before Phenomenon, Hoholick held senior leadership positions at some of the top global agency brands in the U.S. and U.K. She was global president at TBWA\Media Arts Lab (Los Angeles), leading the Apple global agency network, which she expanded from 12 to 26 countries. Prior, Hoholick was with Ogilvy & Mather (London), first as worldwide managing director on Dove, and then as CEO on the One Unilever operating unit. Her resume also includes managing director, TBWA\Chiat\Day (Los Angeles) and management director, Saatchi & Saatchi (New York and San Francisco). Hoholick’s clients have won nearly every top award in the industry, including Cannes Titanium Grand Prix, Global Effie, One Show, and D&AD honors.

22squared has been expanding with new client relationships, including Columbia Care, FridaBaby, Holiday Retirement, and SharkNinja; and organic growth from legacy clients Publix Super Markets, The Home Depot, Toyota, and Baskin-Robbins. Additionally, the agency has attracted top talent including Dave Notolli as director of strategy from Wieden (and BBH NY, Digitas, Crispin), and Chris Kyriakos as head of production from FCB (and Crispin, 72andSunny, Phenomenon). The influx of major-market and leading talent started with Matt O’Rourke joining 22squared in fall 2018 from Grey New York, where he supervised creative on the Volvo brand across the agency’s global network. Some recent creative campaigns from 22squared include the much-lauded Netflix Stranger Things “Scoops Ahoy” experience for Baskin-Robbins and the award-winning “Built In Pins” initiative for The Home Depot. 22squared is 100% employee-owned.

  • Wednesday, Feb. 12, 2020
mcgarrybowen promotes Lucia Grillo to U.S. chief operating officer
Lucia Grillo
NEW YORK -- 

Lucia Grillo has been promoted to U.S. chief operating officer for mcgarrybowen. Grillo joined the agency as head of operations only a year ago to oversee operations across the agency’s three U.S.-based offices: New York, Chicago, and San Francisco. In her elevated role, she will take on responsibilities for resource and project management, finance, and process in support of developing a world-class creative product for clients. 

Grillo will report to Jon Dupuis, who was recently installed as mcgarrybowen’s first global president, and where he is running the global American Express account since the agency won the business two years ago.

Dupuis said. “In only a year, Lucia made a tremendous impact on bringing efficiency to our operations. Her approach was never about doing more with less, rather in finding the best ways to champion great work for our clients. She has brought value in creating excellence in how we work to drive excellence in what we create.”

Grillo joined mcgarrybowen last year from Droga5 where she was the production development director, working to create new process and working models across departments at the agency. Prior to that, she worked for sibling Dentsu agency 360i, where she was head of integrated production. Earlier, Grillo worked at VICE Media, spent 10 years as managing director of Psyop in NY, and got her start in the production department of McCann.

Grillo said, “Our clients come to mcgarrybowen for our strategic thinking and creative excellence, so everything we do, whether it’s process, workflow, etc. should serve that goal and that goal alone.  For the past year, we’ve looked at what we do best across offices, and we’ve worked to optimize that, and now we look forward to taking the effort to the next level.”

  • Tuesday, Feb. 11, 2020
Deutsch LA names Kelsey Karson SVP, group strategy director on Taco Bell
Kelsey Karson
LOS ANGELES -- 

Deutsch LA has hired Kelsey Karson as SVP, group strategy director, to lead all strategy efforts for Taco Bell. Karson joins Deutsch from R/GA, where she was the architect behind many of the agency’s most disruptive and culture-impacting campaigns. She will report directly to Kelsey Hodgkin, Deutsch LA’s EVP, head of strategy.

Karson will be tasked with continuing to develop innovative strategies that connect Taco Bell with its fans. With the recent expansion of the agency’s scope to include social efforts, Karson will oversee all brand efforts, including upcoming campaigns for Taco Bell’s loyalty program, new product launches and platform work.

Karson is a Texan who made her way to Los Angeles to work on the Beats by Dre brand at HUSTLE, R/GA’s conflict shop. There she created campaigns that reacted to culture in real time, including LeBron’s return to Cleveland, the NFL draft, and leading the strategy for the infamous “Straight Outta Somewhere” campaign, which was the first campaign to trend simultaneously on Instagram, Twitter and Facebook. Karson then spent time at R/GA’s LA office, where she led strategy for brands such as Barbie, Amazon, Academy of Motion Picture Arts & Sciences and Amazon, to name a few. Throughout her career, she has collected top industry accolades including numerous Cannes Lions, CLIO, D&AD, Webby, Shorty, and Jay Chiat awards.

  • Tuesday, Feb. 11, 2020
Tara Maloney joins Framestore as head of production in NY
Tara Maloney
NEW YORK -- 

Oscar-winning creative studio Framestore has appointed Tara Maloney as its head of production in New York. She joins a leadership team under the aegis of managing director Charles Howell.

In her role, Maloney will oversee the production team and maintain the high standard of client and project management for which Framestore is known. 

Maloney joins from Taylor James (formerly Smoke & Mirrors after the two companies merged in the U.S. and Mexico) where she rose from sr. producer to head of production over her six-year tenure, supervising the successful integration of the two companies in the U.S. She also played a key role in managing operations, finances and production output across multiple offices.

Maloney has worked with a host of big name brands and their products, including Coca-Cola, Fanta, American Express, and Heineken, as well as across episodic content for Netflix and A&E Networks. Her postproduction experience ranges across print, design, animation, live action, VFX and 3D.

Prior to Taylor James, Maloney ran the graphics division at A&E Networks where she was responsible for scheduling, supervision and execution of all promotional graphics for A&E, Lifetime, Lifetime Movie Network, History, H2 and Biography Channels.

  • Thursday, Feb. 6, 2020
Katie Hooten named head of studio at Technicolor Pre-Pro Studio
Katie Hooten
LOS ANGELES -- 

Technicolor has named Katie Hooten as head of studio at its Pre-Production Studio in Los Angeles.

The Technicolor Pre-Production Studio was launched last year as a resource for filmmakers, creating a seamless pipeline for feature projects--from concept art, visualization and real-time production, through to final VFX. This ensures that a storyteller’s vision carries through to the end exactly as intended, while saving time and resources along the way for a more efficient, in-control filmmaking process.

An industry veteran with 20 plus years of feature film experience in live-action, animation, VFX, and immersive entertainment, Hooten first joined Technicolor’s MPC Art Department as creative producer after appointments at Blur Studio, The Third Floor, and Walt Disney Feature Animation. Her recent producing work includes Love, Death + Robots with director Tim Miller as well as visualization for some of the largest franchises in the feature space. She partnered with creatives on the breakout hit Hoodwinked which challenged the model of traditional animated filmmaking and kicked off a wave of indie animation that continues today.

In her role as head of studio, Hooten will manage the LA team at the Pre-Production Studio, providing top talent, tools, and workflows for Art Department and Visualization services, as well as real-time production and VFX.

Reporting to Hooten are: 

  • The Art Department, which works closely with clients to understand their vision, creating artwork--including characters, creatures, props, and environments--that reflects that vision and sets the tone for the project.
  • And Visualization and Real-Time Production, which also works closely with clients to digitally perfect their visions before they hit the set by leveraging the latest visualization tools and techniques; then seamlessly transitioning to collaborative workflows that provide real-time creative control over every aspect of a project.

Also based at the L.A. studio are: VFX supervisors, who offer award-caliber creative leadership across all aspects of VFX on a project, whether delivered by Technicolor’s industry-leading studios or third-party vendors; and Business Development, which partners with clients, from project budgeting to consulting on VFX methodologies, to help plan and prepare projects for a smooth transition into VFX--while supporting Technicolor’s VFX studios; MPC, Mill Film, MR. X and Mikros VFX.

Working closely with Hooten in this latter department is Jazz Flood, global business development. Flood has been a key member of the team for nearly 10 years, recently moving from London to Los Angeles to head up Business Development, and instrumental in securing projects such as Blade Runner 2049, Dumbo, and Call of the Wild.

The Pre-Production Studio is standalone from Technicolor’s visual effects brands--MPC, Mill Film, MR. X and Technicolor VFX--yet can work cooperatively with one or any combination of them to design an individualized production plan, regardless of project size, budget, format or creative aesthetic.

  • Wednesday, Feb. 5, 2020
The Colonie launches color grading division, hires Jennifer Gaida
Jennifer Gaida
CHICAGO -- 

The Colonie has added colorist Jennifer Gaida to its team. Her hiring marks the launch of the Chicago-based company’s color grading division, rounding out the one-stop editing, design, and postproduction boutique’s full-roster of high-end services and talent.

Gaida exited Energy BBDO’s Flare and officially joined The Colonie staff at the beginning of the year. A previous three-year stint at Utopic honed her skills as both a colorist and editor. Her addition to The Colonie’s team of editors, designers, creative directors, animators, producers, visual effects artists and finishers provides clients with an accessible collective of top-tier talent--all under one roof.

Her credits include color grading broadcast commercials and social media campaigns for a mix of national brands, such as Starbucks, Porsche, Revlon, and Pantene. Gaida has also been called on to color grade a variety of independent projects, including the short films Milk Shake and Networking Lunch, as well as several music videos, such as the recently released “Stayed Down” featuring Twista.

Gaida has settled into The Colonie’s new Blackmagic DaVinci Resolve suite and hit the ground running, completing projects for Perrier, Cresco, La Mer, Walmart, HP, and a Toyota campaign out of Burrell Communications. 

“In 2020, we plan to continue building The Colonie’s team of out-of-the-box creative thinkers and providing innovative solutions for every size screen while getting the most out of each budget. Our goal is to keep raising the bar and bringing exceptional talent on board. The addition of Jennifer does just that,” said company partner and sr. editor Brian Sepanik.

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