McDonald's "My Place"

By

Artisans PR
Wednesday, Mar. 1, 2017

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STORY Director Blair Hayes explores a day-in-the-life of a McDonald’s restaurant in a new ad for Burrell Communications. My Place features a series of vignettes that portray McDonald’s as a gathering place for family and friends. They include a young couple who share a hot chocolate, teens scrolling through social media posts, a family having dinner sans cellphones, and a college student with his nose buried in a text book.

SPW Credits

CLIENT:  McDonald’s

TITLE:  My Place

AGENCY: Burrell Communications
Lewis Williams, Chief Creative Officer; Shirley Portee, Executive Producer; Debra Dale, Producer; Rebecca Williams, VP/Group Creative Director; Terrence Burrell, VP/ Creative Director – Copywriter; Winston Cheung,  Associate Creative Director - Art Director

PRODUCTION: STORY 
Blair Hayes, Director; Mark Androw and Cliff Grant, Executive Producers; John Pingay, Director of Photography; Marsie Wallach, Producer

EDIT:  The Colonie.
Bob Ackerman, Creative Editor; Graham Chapman, Assistant Editor;  Tom Dernulc, Finishing; Lyndsay McCully, Senior Designer; Mary Caddy, Executive Producer

COLOR: Filmworkers
Michael Mazur, Colorist

AUDIO: CRC
Ian Scott, Mixer

MUSIC: Yessian Music
Michael Yessian, Composer

Category: 
Discipline: 
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