Sports

2C Goes for Knock-Out Punch in Promos for Mayweather vs. Pacquiao Fight. Tapped to create/deliver the promos for boxing's enormous Mayweather-Pacquiao showdown, 2C needed to devise a shooting plan that would give this goliath event the cinematic grandeur and scale it deserves.

MasterCraft’s “Mission 04: History Is History”, is a glimpse of the past, present, and future of on-water experiences, carefully crafted by the finest purvey

This promo from NBC celebrates how the world comes together during the Summer Olympics. In an era of divisiveness, this message of unity resonates.

Decon and director Daniel Garcia delivers the first episode of "The Retro Shop" starring Shaquile O'Neal for REEBOK CLASSIC. A web-series, in a barber shop, starring laced legned Shaq. Doesn't get more classic than that. All for the launch of the all-new classic Shaq Attaq retro sneaker on 2.14.14.

Launching an all-new season of its popular “Hard Knocks” franchise, HBO turned to 2C for another promo campaign, the companies’ third such collaboration on the series, which this time features the Atlanta Falcons. 2C was asked to run with HBO concepts for two spots, one highlighting the faces of those competing for coveted positions on the team’s roster and the other focused on the numbers. The goal was to build anticipation for the new season by capturing and conveying the intensity of the NFL training camp experience and the sheer talent and tenacity it takes to make the cut.

Using NHL/Boston Bruins’ footage, this spot captures the tension and internal contemplation of players as they get ready for the initial faceoff for their pl

Director David Gordon Green of Chelsea creates a powerful feeling using Quvenzhané Wallis, the young girl who starred in Beasts of the Southern Wild

Samsung wants to support football fans with everything they need for the perfect viewing experience.  And to do that, they're giving away over 500 prizes, from UHDTV's to football-watching tracksuits to football-shape alarm clocks for when your team's playing in a different time zone.

Samsung is also using some considerable star-power to launch this campaign:  MMA superstar, Junior Dos Santos and world-champion tennis star, Ana Ivanovic. They may fight and play tennis for a living, but at home, in their living room, they're just like us: huge football fans.

Samsung wants to support football fans with everything they need for the perfect viewing experience.  And to do that, they're giving away over 500 prizes, from UHDTV's to football-watching tracksuits to football-shape alarm clocks for when your team's playing in a different time zone.

Samsung is also using some considerable star-power to launch this campaign:  MMA superstar, Junior Dos Santos and world-champion tennis star, Ana Ivanovic. They may fight and play tennis for a living, but at home, in their living room, they're just like us: huge football fans.

The Mission collaborates with Kastner & Partners and Uber Content to shine a light on Adidas revolutionary new energy return technology.

This British Paralympic Association (BPA) spot from London agency RKCR/Y&R is part of an initiative to urge the British p

To rally fans behind the annual vote-driven player selection for its 2015 NHL® All-Star Weekend, the National Hockey League (NHL) called on Undefined Creative (UC) for a large-scale international promo campaign.