Top Spot of the Week
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Friday, Mar. 31, 2000
Traveling Through Time For New York Life
While times change, some things stay the same. Such is the philosophy behind "Cityscape," a new campaign for financial services firm New York Life which debuted on the Academy Awards on March 26. The commercials were created by Berlin, Cameron & Partners (BC&P), New York, and directed by...
Friday, Mar. 24, 2000
Goalie Can't Save A "Romantic Dinner"
Okay, professional hockey is violent and full of personal hygiene taboos—but that's part of the game's charm. Tapping into that charm for the Washington Capitals hockey team is Hill Holliday Connors Cosmopulos, Boston, with "Romantic Dinner," helmed by feature director David Veloz (Permanent...
Friday, Mar. 24, 2000
"Horse"
The hit disco song performed by the Village People declared that "it's fun to stay at the YMCA." Today, those lyrics might be altered to "it's fun to watch YMCA commercials," thanks to a campaign for the Providence, Rhode Island YMCAs. The ads were directed and shot by Leif Husted-Jensen of Element...
Friday, Mar. 24, 2000
World Domination Made Easy By Driveway.com
Super villains are regular people too. They have kids, play poker on the weekends and think about retirement. But keeping their files in order is no easy task. Consider all their evil plans that need to be catalogued and sorted. That's why someone interested in world domination needs a perfect...
Friday, Mar. 24, 2000
Planet Blue Blows Up NextCard
CLIENT NextCard. PRODUCTION CO. Link Entertainment, New York. Henning Winkelmann, director; Larry Fong, DP; Ann Egbert, executive producer; Nan Simons, producer. Shot at Hayvenhurst Studios, Van Nuys, Calif., and on location in Van Nuys and Santa Paula, Calif. AGENCY Arnold Ingalls Moranville, San...
Friday, Mar. 17, 2000
Jonah Lomu Likes A Fish Out Of Water
A stranded fish thrashes in the middle of a city street, struggling for survival. A super identifies the location as Kiki Square, 25 miles above sea level. In the background, we see the wreckage of a traffic accident. Presumably the fish was flung from its H2O container which had been aboard one of...
Friday, Mar. 17, 2000
"Naughty Jacket, Need Spanking"
Who knows what evil lurks in the cloakroom? That's the offbeat premise in this :30 promoting the Bonfire snowboarding jacket. A man gives the jacket to the coat-check girl at a restaurant. We then see the man and his date sit down to a meal, chatting and enjoying each other's company. Unbeknownst...
Friday, Mar. 17, 2000
Mental Conflict Goes Medieval In "Decisions"
To promote the fact that its N64 consoles now come in a rainbow of colors, Nintendo told its agency, Chicago-based Leo Burnett Co., that it wanted something big. They got it with the :60 "Decisions," a Nintendo spot directed by Bruce Hunt of bicoastal/international @radical.media. According to...
Friday, Mar. 10, 2000
I'm Climbing The Walls Over You
You're not supposed to wake up a sleepwalker. But what about if he or she is "sleep driving?" And what if that person runs out of gasoline in the middle of his or her dream? Those questions are tongue-in-cheek offshoots from the humorous premise behind a Lexus spec spot, "REM," conceived by art...
Friday, Mar. 10, 2000
Apple Exec. Makes iMovie In TBWA/C/D's "Kids"
What better way to sell a product than to demonstrate what it can do? In a spot created by TBWA/Chiat/Day (TBWA/C/D), Los Angeles, for Apple Computer's latest product, the iMovie, a real dad's home movie has now gone national. "Kids" is a simple :30 that features a brother and sister just being...