Features
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Saturday, Oct. 1, 2005
"Surprise Dinner" Thrills Haines Hall.
Haines Hall, partner/editor at Spot Welders, Venice, Calif., cut Ameriquest Mortgage Company's "Surprise Dinner," one of this year's nominees for the primetime Emmy Award for best commercial. This is the second time a spot cut by Haines has received a nod--in 1999, that distinction was earned by a...
Saturday, Oct. 1, 2005
Starbuck's "Glen" Receives Emmy Nod
Starbucks' "Glen," directed by Noam Murro of Biscuit Filmworks, Los Angeles, for agency Fallon, New York, is one of the more memorable spots nominated for this year's primetime commercial Emmy Award. The ad features a remix of the '80s hit "Eye of the Tiger," from Survivor--performed by Survivor...
Saturday, Oct. 1, 2005
Kirk Baxter Heads West
While editor Kirk Baxter excels at cutting performance-based, dramatic storytelling, he's also proven his prowess for effects work. Propel's "Ordinary Water," out of Element 79 Partners, Chicago, and directed by Rupert Sanders through now defunct Omaha Pictures (Sanders is now with bicoastal...
Saturday, Oct. 1, 2005
Achieving The Impossible
"Impossible Field," a global adidas spot out of 180 Amsterdam which broke earlier this summer, is a visual tour de force. The spot opens on a soccer field, with footballers lining up to start a game; however, this is no ordinary field--it's a series of metallic rails that make up the playing area,...
Saturday, Oct. 1, 2005
Adapting To A Changing Landscape
As the advertising landscape changes and grows--with ads reaching consumers via an ever-growing number of media channels--from video games to cell phones to online and beyond--the role of a producer is changing, moving beyond executing TV ads. For this week's series on agency producers, SHOOT...
Saturday, Oct. 1, 2005
Midterm Grades Are In
This week's series Report Card series presents a look back--and a look ahead--at the state of the ad business in 2005, as well as the state of creativity. To that end, we asked agency creatives, producers, production and post execs the following questions: How would you assess the state of...
Saturday, Oct. 1, 2005
Midyear Perspective
This week's Midyear Report Card and look at what may lie ahead during the second half of 2005 reflects an ever-changing marketplace. Indeed, the agencies and clients that chart a savvy course into emerging media and branded entertainment figure to have a leg up in a competition that is diversifying...
Saturday, Oct. 1, 2005
U.S. Hispanic Ad Shops Clean Up At Cannes
Three stateside shops that specialize in creating advertising aimed at the U.S. Hispanic market scored impressively at this year's Cannes International Advertising Festival, winning Silver Lions in the highly competitive--and prestigious--film competition. While Latin and South American shops have...
Saturday, Oct. 1, 2005
Motivations And Desires
This week, SHOOT examines a trio of ad shops creating breakthrough work for regional clients. FourStories, Portland, Ore., is looking to create work for a group of four core clients who will grow along with the agency. Ignited Minds, Marina del Rey, Calif., is mixing regional fare with some...
Saturday, Oct. 1, 2005
New Resources
Music libraries have grown increasingly sophisticated and eclectic in their offerings. Long gone are the days when production music simply meant an inexpensive piece of stock music. Today, companies such as bicoastal Associated Production Music, Megatrax, North Hollywood, as well as Groove Addicts...