Features
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Friday, Aug. 15, 2008
Agency Producers: Reflections On Challenges Posed By Their Lauded Work This Awards Season
"T.A.G., you're it." This schoolyard declaration takes on a new meaning when the playground is this year's industry awards show circuit. Indeed T.A.G., the San Francisco agency which jointly works with sister shop McCann Worldgroup, San Francisco, on the Microsoft Xbox 360 account, has been the...
Friday, Aug. 15, 2008
San Francisco Production & Post: Bay Watch
In many ways the changing landscape of the advertising industry is reflected in the San Francisco Bay Area, long a safe harbor for innovation, new media, entrepreneurial creative, varied inventive business models and generally thinking that's way outside the box. And indeed while traditional...
Tuesday, Jul. 22, 2008
Fun At The Pump? TV Entertains, Distracts
In the midst of a cruel summer for America's drivers, there's a diversion: TV at the gas station. The number of televisions atop gas pumps have skyrocketed since their introduction at a handful of stations in 2006. Now, three privately held companies have placed more than 20,000 screens at...
Friday, Jul. 18, 2008
SHOOT Summer 2008 Top 10 Spot Tracks Chart
From the #1 entry, Audi RS6's "Gymnast," to #10, Washington State Lottery's "Birds," here's our summer rundown of the Top 10 SHOOT Spot Tracks. View the work and learn more about the companies and people behind the great range of music, sound design and audio post represented in the selections for...
Friday, Jul. 18, 2008
SHOOT Summer 2008 Top 10 Visual Effects & Animation Chart
Our summer Top Ten Visual Effects & Animation Chart breaks down the leading work this quarter, starting with Canon's "Journey" and Liberty Mutual's web short Lighthouse in the top two slots. The overall Chart contains a wide range of effects varied forms of animation. Click Here To Read Visual...
Friday, Jul. 18, 2008
Reading The Mid-Year Signposts
This year's SHOOT mid-term Industry Report Card taps into advertising agency creatives and producers for their takes on the first half of 2008 spanning the creative, business and media fronts. A mix of ad shop artisans--from Rich Silverstein, co-founder/creative director of Goodby, Silverstein...
Friday, Jul. 18, 2008
Team Detroit Works In Concert With Toby Keith
Add concert tour intro films to the mix of production disciplines that ad agencies are being asked to diversify into these days. Several prime examples have come to the fore in recent months, including Farmer's Daughter, a short film from Saatchi & Saatchi LA , Torrance, Calif., for client...
Friday, Jul. 18, 2008
Music & Sound: Getting On The Fast Track
In some respects, Gabe McDonough represents the evolving landscape of music in advertising. His background is in indie rock, he's been playing in bands since he was 14, and at a young age started putting out his own records. McDonough then worked at influential independent label Thrill Jockey...
Friday, Jul. 18, 2008
Music & Sound: Top Chart Entries Go From Gymnastic To Grand Operatic Performance
While the top two entries on SHOOT's Summer Tracks Chart are distinctly different, they share the bond of taking the mesh of music and sound design to new artful heights. Finishing first in our Chart is "Gymnast," a European spot for the Audi RS6 featuring an ensemble of gymnasts whose twisting,...
Friday, Jul. 18, 2008
Music & Sound: A New Approach To Spot Music
Editor's note: If you were to ask Chris Bell about the good old days of advertising music, you would hear stories of lush recording studios, big glorious orchestra sessions and a lot of time hanging out with clients tweaking and trying ideas face to face. Now the composer/sound designer, who heads...