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Publicis Italia Promotes Date-Escape Jeans For Diesel


Robert Goldrich
Monday, Mar. 12, 2018


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For those who have been trapped in dismal first dates, Diesel has created JoggJeans, a denim made for running away. In this online film titled Made To Run Away--directed by Mauro Chiarello via production house The Family for agency Publicis Italia--a guy goes on a dating streak, meeting all kinds of characters from an ice queen to a man who looks nothing like his profile picture, which is of a woman.

You can extricate yourself from these nightmarish dates by preparing with the right gear--wear your JoggJeans, get up and get away. 

However, JoggJeans don’t always produce the desired result as our protagonist guy seemingly runs into the perfect match. She doesn’t agree, though. Clad in JoggJeans, she runs away from him.


Client Diesel Agency Publicis Italia Bruno Bertelli, global chief creative director, Publicis Worldwide; Cristiana Boccassini, chief creative officer; Milos Obradovic, Mihnea Gheorghiu, global digital creative directors; Costanza Rossi, creative supervisor; Hugo Wahledow, art director; Claudia Illan, copywriter; Alice Crovato, producer. Production The Family Marco Prestini, director; Mauro Chiarello, DP; Fabrizio Squeo, Samuele Schiavo, editors. Postproduction/Color Band Adriano Mestroni, colorist. Music “Funk Rock Music” Music Design, Editing and Sound Design Top Digital

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