Wednesday, May 23, 2018
You are here:

Publicis Italia Promotes Date-Escape Jeans For Diesel

By

Robert Goldrich
Monday, Mar. 12, 2018

1385 views

Log in or register now!

For those who have been trapped in dismal first dates, Diesel has created JoggJeans, a denim made for running away. In this online film titled Made To Run Away--directed by Mauro Chiarello via production house The Family for agency Publicis Italia--a guy goes on a dating streak, meeting all kinds of characters from an ice queen to a man who looks nothing like his profile picture, which is of a woman.

You can extricate yourself from these nightmarish dates by preparing with the right gear--wear your JoggJeans, get up and get away. 

However, JoggJeans don’t always produce the desired result as our protagonist guy seemingly runs into the perfect match. She doesn’t agree, though. Clad in JoggJeans, she runs away from him.

Credits

Client Diesel Agency Publicis Italia Bruno Bertelli, global chief creative director, Publicis Worldwide; Cristiana Boccassini, chief creative officer; Milos Obradovic, Mihnea Gheorghiu, global digital creative directors; Costanza Rossi, creative supervisor; Hugo Wahledow, art director; Claudia Illan, copywriter; Alice Crovato, producer. Production The Family Marco Prestini, director; Mauro Chiarello, DP; Fabrizio Squeo, Samuele Schiavo, editors. Postproduction/Color Band Adriano Mestroni, colorist. Music “Funk Rock Music” Music Design, Editing and Sound Design Top Digital

Genre: 
Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/75493/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/75493/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/75493/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/75493/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Wednesday, May. 23, 2018

CBS is finishing another television season atop the television ratings,...

Wednesday, May. 23, 2018

Colleen DeCourcy, chief creative officer, Wieden+Kennedy, is serving back...

Tuesday, May. 22, 2018

Directorial trio JEAN has joined L.A.-based Community Films for U.S...

Tuesday, May. 22, 2018

Despite high-profile Oscar wins for art house films like "Call Me By Your...

Tuesday, May. 22, 2018

Cannes Lions will host a two-day “Change for Good” Hackathon, to be held...

Tuesday, May. 22, 2018

Fifty years after filmmakers shut down the Cannes Film Festival, the...

Recent SPW Releases

Wednesday, May. 23, 2018

The Cannes Lions International Festival of Creativity has announced the...

Wednesday, May. 23, 2018

The Make-Up Artists & Hair Stylists Guild (MUAHS, IATSE Local 706)...

Wednesday, May. 23, 2018

Fourteen productions are nominees for Best of Festival in the 2018 US...

Monday, May. 21, 2018

A story steeped in legacy meets the culture of now in the striking new...

Tuesday, May. 22, 2018

The 2018 Toyota Tacoma is truly the truck of “play.” To celebrate, Toyota...

Tuesday, May. 22, 2018

A Common Thread’s Eli Green has directed a new campaign for boutique...

Top