Features
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Saturday, Oct. 1, 2005
U.S. Hispanic Ad Shops Clean Up At Cannes
Three stateside shops that specialize in creating advertising aimed at the U.S. Hispanic market scored impressively at this year's Cannes International Advertising Festival, winning Silver Lions in the highly competitive--and prestigious--film competition. While Latin and South American shops have...
Saturday, Oct. 1, 2005
Motivations And Desires
This week, SHOOT examines a trio of ad shops creating breakthrough work for regional clients. FourStories, Portland, Ore., is looking to create work for a group of four core clients who will grow along with the agency. Ignited Minds, Marina del Rey, Calif., is mixing regional fare with some...
Saturday, Oct. 1, 2005
New Resources
Music libraries have grown increasingly sophisticated and eclectic in their offerings. Long gone are the days when production music simply meant an inexpensive piece of stock music. Today, companies such as bicoastal Associated Production Music, Megatrax, North Hollywood, as well as Groove Addicts...
Saturday, Oct. 1, 2005
Beyond Fluffy Clouds
Stock footage companies have literally been filling holes in commercials for years. In its simplest role, stock footage libraries provide elements for spots that producers can't easily create themselves. Perhaps they need an image of the sun setting in a tropical location but don't have the means--...
Saturday, Oct. 1, 2005
Cinematographers To Advertisers: HD Is a "Wasted Opportunity"
Noted feature and commercial director of photography Allen Daviau, ASC ( ET: The Extra Terrestrial ), asserts that the advertising industry's resistance to finishing commercials in high definition is a "pathetic, wasted opportunity. "There is no way to justify that," he says. "It's not the...
Saturday, Oct. 1, 2005
Colorful Changes On the Horizon
The rapid pace of change in the color correction sector continues, and as new tools and techniques emerge, the fundamentals of the process are being rewritten. One consequence is that the lines are blurring between color correction and visual effects. That blurring is changing the order of the...
Saturday, Oct. 1, 2005
Winning Ways
The frenzy of advertising awards show season will culminate later this month with the Cannes International Advertising Festival. Several spots and other projects have amassed a bushel of honors--among them a trio of adidas spots--"Carry," "Unstoppable," and "Made to Perfection; the Rainier Beer and...
Saturday, Oct. 1, 2005
TED Searches For New Spokeperson Among Real People
As low-cost airlines like Jet Blue and Southwest continue to attract passengers--and increase profits--the larger airlines have decided to launch their own low-fare carriers. Delta has Song Airlines, and United Airlines last year launched TED, based at United's hub in Denver, and traveling to U.S...
Saturday, Oct. 1, 2005
Manifest Destiny
It's not a new phenomenon--a growing number of edit houses have offices in different markets. Mad River Post has shops in New York, Detroit, Dallas, and Santa Monica. The Whitehouse has branches in London, New York, Chicago and Santa Monica. Red Car is in New York, Chicago, Dallas, Santa Monica and...
Saturday, Oct. 1, 2005
Focus On Color
This week's focus on editors and colorists takes a look at a trio of telecine operators who are creating buzz with their visually stunning work. Profiled below are: Siggy Fertsl, of R!OT, Santa Monica; Seamus O'Kane of The Mill, London and New York, and Mick Vincent, who is joining Clear, London...