Features
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Friday, Mar. 20, 2009
Fools and Horses Signs Director John Zissimos
Director John Zissimos, formerly of bicoastal/international Hungry Man , has joined Fools and Horses , the Los Angeles-based production house headed by owners/executive producers Shelly Townsend and Cyn Guzman, for exclusive U.S. representation in commercials. A former creative director with TBWA/...
Friday, Mar. 20, 2009
Setting The Stage For Success In The Southeast
The largest film and television studio lot east of California will soon become even larger. EUE Screen Gems Studios in Wilmington, North Carolina, has broken ground on Stage 10, the third largest stage in the U.S. and the only one of its size and scope outside a Hollywood, Calif. studio lot. Stage...
Friday, Feb. 20, 2009
Monday Morning Quarterbacking
While the Pittsburgh Steelers' rousing victory over the Arizona Cardinals kept viewers on the edge of their seats until the very end, the question we posed to agency creatives was whether the Super Bowl commercials lived up to the game in terms of retaining audience interest. The responses were a...
Friday, Feb. 20, 2009
Director Eric Heimbold's Spec Spot Turns Super
For director Eric Heimbold, whose spotmaking roost is Venice, Calif.-based Wild Plum , the third spec spot proved to be the charm. Not that the first two weren't successful in their own right, the first being an ambitious car job for Nissan based on a concept from creatives at TBWA\Chiat\Day , and...
Friday, Feb. 20, 2009
Southwest: Sunny Side Up For Production In Arizona, New Mexico, Utah Despite Downturn In Economy
In today's economic climate, cost cutting by states has been the norm with the marquee example being California, which is in the throes of a $40 billion-plus shortfall that can seemingly only be addressed through a mix of tax increases and expenditure reductions. Yet the balance sheet often doesn't...
Friday, Feb. 20, 2009
Cinematographers & Cameras: Looking Through The Lens--Three DPs Share Their Perspectives
While they are distinctly different, three accomplishments have drawn SHOOT to a trio of cinematographers to kick off the new year: Xavier Pérez Grobet who shot the feature I Love You Phillip Morris , which debuted to rave reviews at the recently concluded Sundance Film Festival; Bryan Newman who...
Friday, Feb. 20, 2009
Visual Effects & Animation: Artisans Pinpoint The Challenges That Helped Shape Their Work
These are indeed challenging times on many levels, particularly with the state of the global economy. But regardless of the tenor of the times, at the upper echelon of filmmaking there are always inherent creative and logistical challenges--a fact of life reflected yet again in this year's crop of...
Friday, Feb. 20, 2009
Music & Sound: From Grammy Clips For Lincoln To MySpace Music Documentary Debut For Oasis
To be clear, there's no replacing commercial music/sound houses with advertising and marketing sensibilities from which emanate original music and sound design for spots and other forms of advertiser content. Yet at the same time there's no denying that the landscape of music for advertising is...
Friday, Feb. 20, 2009
Music & Sound: Winter Top Ten Spot Tracks
View the spots and learn more about the companies and people behind the great range of music, sound design and audio post represented in the selections for this Winter's SHOOT Top 10 Spot Tracks Chart. SHOOT Top 10 Winter 2009 Spot Tracks Chart Title Music/Sound Audio Post Agency Production 1 Frito...
Friday, Feb. 20, 2009
Visual Effects & Animation: SHOOT Top Ten Chart
Have a look-see at the quarter's leading VFX and Animation spots, which showcase a wide range of genres, looks and approaches. SHOOT Top 10 Visual Effects & Animation Chart Title Visual Effects/Animation Agency Production 1 Amnesty International's "You Are Powerful" (video below) Smoke &...