Features
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Friday, Nov. 7, 2008
Giraldi Sees Mobile Marketing Getting Out Of Hand
At press time, noted director Bob Giraldi of bicoastal Giraldi Media , and the School of Visual Arts (SVA) in New York--an artists' education institute for which he's served on the faculty since 1968--were reaching out to advertising agency creatives to play participatory roles in the Out of Hand...
Friday, Nov. 7, 2008
U.K./U.S. Exchange: Both Sides of the Pond
Winston Churchill referred to the United Kingdom and the United States as two great countries separated by a common language. There's both truth and fiction in that quip relative to industry shops that maintain operations on both sides of the Atlantic. The fiction is that despite being separated by...
Friday, Nov. 7, 2008
Music & Sound: Taking It To The Streets
A backwards approach proved to be forward thinking in the marketing of the new Oasis album "Dig Out Your Soul." The conventional litmus test for a hit CD is that the music seeps into mainstream culture--or at least pockets of culture--resulting for example in hit songs being performed by street...
Friday, Nov. 7, 2008
Music & Sound: Tracks Straight From The Heart
While the top two entries on SHOOT's Fall Tracks Chart are distinctly different, they share the bond of dealing with matters of the heart--one from a deep human relationship standpoint, the other centering on a misguided walrus drawn to an odd mating call. Finishing first in our Chart is "Heart,"...
Friday, Nov. 7, 2008
Music & Sound: Spot Catalog
Ranging from orchestral to choral, "reality music" to indie rock, jazz, hip-hop, rocktronica and pop, here's a sampling of new offerings from music libraries over the past six months--the focus being on fare that is most relevant to the advertising industry: 5 Alarm Music URL: www.rescuerecords.net...
Friday, Oct. 24, 2008
Don't Bank On It
If banks aren't even lending to other banks, how can production houses be expected to continue to get short-term loans in order to combat the perennial slow payment/cash flow problem on spot projects? For that matter how can production companies be expected to serve as bankers for multi-national...
Friday, Oct. 24, 2008
Dillon, Dickerson Team For CALL+RESPONSE
When director Brandon Dickerson, whose commercialmaking home is kaboom productions , San Francisco and Los Angeles, first heard singer/songwriter Justin Dillon's desire to draw attention to the truth about the human slave trade problem today, he knew he had to strongly commit to the cause in some...
Friday, Oct. 10, 2008
Phone Home And Away
If you were in Beijing during the Summer Olympics and had the properly equipped Bluetooth cell phone, you could have seen select Coca-Cola commercials on the mobile run while at Olympic stadia, arenas and playing fields as well as at restaurants and other hot spots sprinkled throughout Beijing and...
Friday, Oct. 10, 2008
Short Goes Long Way To Showcase AMP Talent
The Association of Music Producers (AMP) premiered the short film The Third Millennium: 2000--Present at "AOL AMP'd UP!. Presented by Platform A," Advertising Week V's opening night concert at the Nokia Theatre in New York City on Sept. 22. The soundtrack, composed and produced by AMP-member...
Friday, Oct. 10, 2008
Argentina And Brazil Offer A New, Decidedly Positive Definition For The Term "Going South"
When things go south, that conventionally means they're taking a downward turn. But in the case of going South America, business and infrastructure have been going up--though there are concerns about the world economy and its recent, current and future impact on the state of production business...