- NEW YORK
The International Academy of Digital Arts & Sciences (IADAS) has unveiled the winners of The 24th Annual Webby Awards, dubbed WFH: Webbys from Home with BBDO New York taking home the top honor of “Webby Agency of the Year.” With five Webby Awards and eight Webby People’s Voice Awards, including for "The Epidemic" with Monica Lewinsky, "Back to School Essentials" for the Sandy Hook Promise, "Beat Machine" for Bacardi and The New Yorker Caption Contest, the company earned more Webby Awards and nominations across all categories than any other agency this year.
McCann New York (11 wins, 3 nominations), Droga5 (5 wins, 13 nominations), Goodby Silverstein & Partners (8 wins, 1 nomination), and R/GA (4 wins, 9 nominations), were all in close contention for Webby Agency of the Year, with standout campaigns like Microsoft’s Changing the Game (McCann), The New York Times’ The Truth is Worth It (Droga5), Nike PLAYlist (R/GA), and Daughters of the Evolution’s Lessons in Herstory (Goodby).
Meanwhile the Webby for Network of the Year goes to McCann Worldgroup, with the most pieces of celebrated work across all Webby categories, spanning 18 McCann Worldgroup agencies in 11 countries.
The International Academy of Digital Arts and Sciences also revealed the winner for the first-ever Webby Production Company of the Year--m ss ng p eces. The team took home the historic Webby Award, as the production company with the most pieces of celebrated work across all Webby categories. The Mill and MediaMonks were among those in close contention for Webby Production Company of the Year.
“This year’s advertising Webby winners remind us that the best marketing and advertising on the Internet is creative, inspiring, poignant and innovative,” said Claire Graves, executive director of the Webby Awards. “At this moment in time, the Internet is where we are turning to support and uplift one another, and through the groundwork laid by this year’s winners, the bar has been set for how brands can do that. We’re thrilled to recognize their creativity and ingenuity.”
Webby winners are selected by the International Academy of Digital Arts and Sciences. Members include GE CMO Linda Boff, 360i president Abbey Klaassen, The Martin Agency CEO Kristen Cavallo, JPMorgan Chase CMO Kristen Lemkau, Framestore global head of VR Christine Cattano, Apple VP of Marcom Integration Nick Law, Mother’s executive creative director Ana Balarin, Target CMO Rick Gomez, and Publics Sapient chief experience officer John Maeda. 2.5 million votes were cast from Internet fans in more than 230 countries and territories around the world to choose the winners of the Webby People’s Voice Awards.
To view the full list of winners, click here.
Highlights from this year’s winning projects & campaigns include:
- Monica Lewinsky – The Epidemic by BBDO New York: The Webby Award and Webby People’s Voice Award for Mobile Campaign (Advertising Campaigns)
- It’s bubly! by Goodby Silverstein & Partners: The Webby Award and Webby People’s Voice Award for Best Influencer Endorsements (PR)
- Tinder: Swipe Night by 72andSunny: The Webby People’s Voice Award for Brand Strategy (Advertising Campaigns)
- For The Throne by Droga5: The Webby Award for Media & Entertainment (Branded Content)
- Born Free – The Bitter Bond by ENGINE: The Webby People’s Voice Award for Best Use of Earned Media (Media)
- Bonds Re-Loved by Leo Burnett: The Webby Award for Digital Campaign (Advertising Campaigns)
- Go Back To Africa by FCB/SIX: The Webby Award for Tourism & Leisure (Branded Content)
- Listen to the Ocean by Africa: The Webby People’s Voice Award for Branded Content (Individual)
- Spoiler WHOPPER® by Grabarz & Partner Werbeagentur GmbH: The Webby People’s Voice Award for Best Use of Mobile Media (Media)
- The E.V.A. Initiative by Forsman & Bodenfors: The Webby Award for Best Cause Related Campaign (Advertising Campaigns)
- The Lift by & Co. / NoA: The Webby Award for Social Video (Individual)
- Adidas Originals “Donald Glover Presents” by Mamag Studios: The Webby People’s Voice Award for Best Video Campaign (Advertising Campaigns)
- Skittles Commercial: The Broadway Musical by SMUGGLER: The Webby Award for Best Event Activation (PR)
- Generation Lockdown by McCann New York: The Webby Award and Webby People’s Voice Award for Public Service & Activism (Branded Content)
- The Decade Wrapped by Spotify: The Webby People’s Voice Award for Integrated Campaign (Advertising Campaigns)
- Virtual Influencer Colonel Sanders by Wieden+Kennedy: The Webby Award for Best Use of Social Media (Media)
Client Monica Lewinsky Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Bianca Guimaraes, VP, creative director; Roberto Danino, creative director; Gary du Toit, Lance Vining, VPs, creative directors; Jim Connolly, associate creative director; David Rolfe, director of integrated production; Jessica Coccaro, executive producer; James Young, executive producer, digital; Alex Massicott, Nick Russo, developers; Jimmy McGee, digital resource manager; Dexter Blumenthal, sr. brand strategist; Crystal Lin, marketing science project lead. Production Sanctuary Cole Webley, director; Paul Meyers, DP; Preston Lee, Kristen Bedard-Johnson, exec producers; Noah Thomason, line producer. Editorial Arcade Edit Paul Martinez, editor; Chris Angel, Jeff Lopus, assistant editors; Sila Soyer, exec producer; Fanny Cruz, producer. Telecine Company 3 Tom Poole, sr. colorist; Ashley McKim, exec producer; Alexandra Lubrano, producer. Conform/Finish Arcade Edit Tristian Wake, Mark Popham, Flame artists; Riccardo Sinti, After Effects artist. Music Human Sloan Alexander, composer/creative director; James Dean Wells, exec producer. Audio Post Post Human Sloan Alexander, chief engineer.
Client Born Free Foundation Agency Engine UK Paul Jordan, executive creative director; Steve Hawthorne, Katy Hopkins, creative directors; James Hodson, Jason Keet, creatives; Stefanie Forbes, producer. Production Blinkink, London Zombie Studio, Sao Paulo, Brazil Animation/VFX Zombie Studio, Sao Paulo, Brazil Daniel Sallees, Paulo Garcia, directors; Bart Yates, Natalia Gouvea, exec producers; Lucas Barreto, cinematography; Antonela Castro, Marcio Lovato, producers & set production; Leticia Harumi, producer; Yohann da Geb, CGI lead & lead compositor; Wallan Oliveira, technical supervisor, CG; Anna Caiado, Estevão Teuber, Feppa Rodrigues, Marcelo Fahd, Marcelo Garcia, concept artists; Saulo Brito, storyboard & animatic; Mauricio Sampaio, lead modeler; Danilo Gerard, Tiago Oliveira, modelers; Bruno Monteiro, animation director; Bruna Berford, Bruno Santos, Christian Weckl, Conrado Testa, Francisco Catão, Hannry Pschera, Jonathan Edward, Leonardo Felix, Leonidas Maciel, Marcos Elias, Michel Denis Da Silva, Rodrigo Dutra, animators; Heber Conde, Wallan Oliveira, VFX artists; Adriana Cardozo, Guilherme Sarinho, Wallan Oliveira, compositors.
(Toolbox: Photoshop, SoftImage XSI, ZBrush, Substance Painter, Maya, Houdini, Arnold Render, ThinkBox Deadline, Nuke, After Efects, DaVinci Resolve, Adobe Premiere) Color Grading Psycho n’ Look Marcio Pasqualino, colorist. Sound Design Jungle Ben Leeves, sound designer. Musical Intro Alex Wilson-Thame. Music Song: “Born Free” performed by Matt Monro licensed by Soho Music