After the pandemic caused it to be canceled last year, Cannes Lions will be fully digital in 2021. The virtual edition is set to run as Cannes Lions Live from June 21-25.
Philip Thomas, chairman, LIONS, said, “Over the last year, we’ve been consulting with our customers and working on our plans, including the development of Cannes Lions Live as part of the new LIONS Membership platform. We are now able to move fully to this format for 2021--which will have all the celebration, inspiration and participation of Cannes Lions--to unite the global community virtually during Cannes Lions Live this June.”
Cannes Lions Live will bring live and on-demand content and experiences delivered by exceptional talent, as well as revealing, analyzing and celebrating the winners of the Lions. Access to Cannes Lions Live is included in the fee for LIONS Membership.
Simon Cook, managing director, LIONS, said, “Cannes Lions Live will also signal the return of the Lions awards. After the benchmark of the awards was paused last year, we want to be able to give our community the chance to immerse themselves in the creative work once again. We’ll be championing the work on a huge scale--tracking progress throughout the week, analyzing the winners, delivering insights, identifying new talent--it’s the return of the benchmark and a moment for the industry to reflect but also look forward.”
LIONS Membership, which launches in May, will unite the world’s largest creative network of people and businesses to drive professional, personal and societal progress through creativity. All LIONS members will receive complimentary access to Cannes Lions Live as part of their membership. Annual LIONS membership is priced at €249 (about $295). All Lion winners, past and present, will be gifted complimentary membership.
Further information on Cannes Lions Live will be released over the coming weeks, including details of the immersive experiences and talent lined up to be a part of the week. A standalone digital pass to Cannes Lions Live (without membership benefits) costs the same as annual LIONS membership, with lower rates available for the under 30s and future talent. LIONS Membership and Cannes Lions Live Digital Passes will be available for purchase in May.