Canteen has signed directors Raoul Rodriguez and Stephen Meierding, extending the L.A.-based tabletop studio’s reach beyond the food and beverage categories to include cosmetics, tech and general product niches.

Erik Dettle, creative director of Canteen, said, “There are many technical intersections when it comes to shooting food, tech, and cosmetics--in terms of equipment, technique and attention to detail. So the expansion into these categories seems like a natural progression that we’ve been excited about making for some time. As a company we’re inspired by the artistry and creativity that tech and beauty brands embrace, and we’re thrilled to have creative specialists like Raoul and Stephen to mark our expansion.”

Rodriguez is a director/DP whose clients include Lancome, L’Oreal, Yves Saint Laurent and Sony. He is also the founder of Sublab, a camera and robotics developer based in Paris and Barcelona that has been pushing the boundaries of high speed cinematography and motion control, most notably by creating the Ulysse motion control robot. Having begun his career as a special effects director, Rodriguez approaches his work with an engineer’s eye and the passion of an artist. Before joining Canteen, Rodriguez was repped by Ataboy Studios and prior to that Somoroff+ Studios.

Meierding, who began his career as a graphic designer, has made his name both as a DP and still photographer, with a focus on beauty and tech brands, such as Cover Girl, NARS, Lexus and Duracell. He now gains his first representation as a director through Canteen.