- Tuesday, Dec. 11, 2018
- LOS ANGELES
BestFriend has added writer/director Mickey Finnegan to its talent roster. Headed by EP Zak Thornborough, Best Friend--which maintains bases of operation in L.A., NYC, and Boulder, Colo.--will handle spot, branded content and music video representation for Finnegan in the U.S.
Finnegan has already made his BestFriend debut, directing a Krazy Glue commercial featuring a comedic performance from Icelandic strongman and actor Hafþór Júlíus Björnsson. The project out of agency VML tapped into Finnegan’s wit and humor to ask the sticky question of who is stronger, glue or man?
Finnegan--repped by production house London Alley prior to joining BestFriend--most enjoys working at the place where genres overlap, as seen in his Nick Jr. campaign “Girls in Charge.” The movie trailer-inspired spot blends live-action footage with Nick Jr.’s popular animated characters to assemble and empower the next generation of young girl heroes. “Girls in Charge” won an Emmy for Outstanding Daytime Promotional Announcement for a Brand Image Campaign, Network or Program.
Finnegan’s repertoire includes brand work for Beats, Dish, Pepsi, Intel, Nike, and Kia, as well as promos for TV shows like American Idol, X-Factor, Scream Queens, and Blackish, and for networks such as MTV, HGTV, FOX, and ABC. On the music side, he’s worked with LMFAO, Cee Lo Green, R.Kelly, Lil Jon, and Soulja Boy, to name just a few, with his collected works on YouTube amassing over 2 billion views. He has a track record of working with celebs, including the likes of Usher, Miley Cyrus, Emma Roberts and John Cena. Additionally, Finnegan has co-written a feature biopic about Vince McMahon and the WWE, which has been optioned and is in development by WWE Studios.
A life-long gamer, Finnegan directs Esports content with a true understanding of the medium, often by revealing the community’s more humanistic qualities, as showcased in his original narrative short film “Godlike.” Because of his expertise, Finnegan was enlisted by Riot Games to serve as a lead creative on the team behind the first-ever League of Legends campaign directed by Bryan Buckley. Finnegan’s insider knowledge of the Esports scene offers the ad industry access into a new arena that continues to grow with branding opportunities every day.
Born in San Mateo, Calif., Finnegan graduated from USC’s School of Cinematic Arts.