Laura Jordan Bambach, chief creative officer at Grey in the U.K., has been promoted to the position of president and CCO, putting a creative leader directly at the helm of the London shop and in a key role within the network.
Bambach will be working in partnership with Javier Campopiano, creative chairman in London and chief creative officer in Europe.
In her new role, Bambach will be supported by a leadership team composed of: Raquel Chicourel, chief strategy officer; Jacquie King, chief people officer; Liam Murray, chief financial officer; and Campopiano. A new managing director will also be announced soon to complete the senior lineup.
As the co-founder of Mr President, Bambach is a business-minded entrepreneur as well as a creative leader. Having started her career in digital--including roles at Deepend, Glue London, LBi, and Dare--she is well positioned to now build on the opportunities, collaboration and synergies with AKQA London following the newly formed AKQA Group, which was announced by WPP back in November.
In addition to her standout creative pedigree, Bambach has been a long-term champion of diversity and inclusion in the industry and is embedding this mindset into the culture at Grey. She is a co-founder of The Great British Diversity Experiment and also a co-founder of SheSays, a global volunteer network that encourages more women into the creative industries.
Since joining Grey, Bambach and the leadership team have created a unified culture, putting creativity, diversity and inclusion at its center, and attracted celebrated new talent to join the business. They also introduced innovative ways of working and empowering a fresh approach that has helped the studio and its clients to discover new possibilities for growth. In partnership with Campopiano, the duo is setting new benchmarks for the creative ambitions of Grey: the recent “Meet Frank” Pringles campaign that created a world first by releasing a character from a video game, making him interact with gamers on livestreams and social media for two weeks, and then returning it to the action with new personality traits and as a brand ambassador, is a good example.
Bambach said: “Diverse ideas, backgrounds, skills and experiences, and an open platform to express them, are what make for breakthrough creative work. And it’s this work that creates business growth for our clients. Since day one, I’ve been focused on putting this principle at the heart of creative--I’m here to help everyone make the best work of their lives and to embrace difference. As a studio, we’re collaborating more, sharing and inspiring each other more, and igniting entrepreneurial energy.”