Wednesday, June 26, 2019
  • Friday, Mar. 9, 2018
Street Talk for March 9, 2018
Jay Shapiro

Jay Shapiro has joined The Corner Shop as an executive producer. Shapiro, who has a track record of working with leading commercial directors, will work closely with managing partner/EP Anna Hashmi and producer Jessica Miller at The Corner Shop......

Trailer Park, a full-service agency specializing in content creation and entertainment marketing, has formed a strategy division named Marquee. The new division provides next-gen insights and advisory services to entertainment clients looking to navigate today’s complex media landscape. Marquee is led by Jake Katz, sr. VP of strategy, and launches with two new additions to the team--Cristina Lucero as director of trends research, and Peterson Berg as a multi-platform strategist. Marquee will tap into a national and real-time panel of leading-edge media consumers that will function like an advisory board. Panel insights, combined with additional consumer research and behavioral data, will expand Trailer Park’s capabilities in providing clients with dynamic creative, campaign optimization and intelligence around platform monetization. The new division also distributes a series of products on an ongoing basis, including weekly insights-led editorial, and provides next-gen entertainment workshops and client residences that provide onsite consulting and strategic planning services. Katz joined Trailer Park last year and has a strong background in strategy, marketing and insights, especially when it comes to generational behavior. Prior to Trailer Park, he was VP of audience insights & strategy at REVOLT, where he was responsible for consumer and distributor strategy. Prior to REVOLT, Jake was GM of youth insights firm Ypulse, and held innovation roles at MTV and NBCUniversal. As director of trends research, Lucero will develop consumer intelligence around the future of entertainment and emerging best practices in how content should go to market. In addition, she will lead Marquee’s advisory panel. Prior to joining Trailer Park, Lucero was the director of consumer research & insights at Awesomeness TV. In his role as multi-platform strategist, Berg will provide social and digital strategy to Trailer Park’s media and entertainment clients. Prior to joining the team, he held the role as strategist, business development at Fullscreen Media. Lucero and Berg join Katz and Ashleigh Edwards, the team’s brand strategy lead. Edwards’ brand experience is a fast-growing commodity among entertainment clients, who are increasingly challenged by consumers watching content across many platforms and services without associating their fandom with the responsible publisher and its brand....


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