PRETTYBIRD UK has signed director Jim Longden who’s wrapped his first music video after joining the company. The promo for Jaxxon D Silva’s track “Crack in the Mask” features the artist playing an imprisoned character talking to his alter ego. Longden started working with Silva a decade ago when he shot his album and single cover artworks, developing a creative partnership in 2022 when they collaborated on the performer’s short film Don’t Look at Me.  Longden is a 23 year-old filmmaker and photographer. After leaving school at 16, he started taking photographs and went on to be featured in publications including Vogue and Love Magazine. In December, Nowness will be showing all three of Longden’s short films. He made his debut short film To Erase A Cloud when he was 20 years old, followed by Don’t Look At Me when he had just turned 22, and his third short film Puddle of Muddles at the age of 23. Longden’s debut feature film, Superfluous, is now in development, and will enter production in 2024. Longden directs, writes, edits, composes and produces his films with the aim of creating a truly authentic and unique vision, In addition to PRETTYBIRD in the U.K., he is repped in France by Henry.TV, and in Germany by RadicalMedia...

Female directing duo XOXO--consisting of Tessa Doniga Johnson and Paula Martin-Ferro Sancho--will be represented in the U.K. by Pulse Films for commercial projects and music videos. The duo’s body of work spans such brands as Meta, Sephora, jean Paul Gautier and Ikea. XOXO comes aboard Pulse’s U.K. roster at an eventful time, with Mino Jarjoura recently joining as global president for commercials and music videos, and vets Jamie Walker and Chris Harrington heading up the U.K. division...