fkks
Google just announced changes to its policies relating to abortion-related advertising. The changes, which only apply to advertisers in the United States, the United Kingdom, and Ireland, will go into effect...
In the few weeks since its release, Pokémon™ GO has dominated the interactive entertainment landscape. The augmented reality game has reportedly achieved more than 30 million downloads and lots of buzz. But as its popularity grows, so do questions about its legal implications - including the use...
A New York federal court has provided the creative community with an important reminder about the risks of portraying composite characters. The case, Greene v. Paramount...
Media companies and other copyright holders may need to change the way they deal with infringing content on the Internet. In a closely watched copyright case, Lenz v. Universal Music Corp. (also known as the "Dancing Baby" case), the United States Court of Appeals for the Ninth Circuit ruled...
As previously reported here, earlier amendments to Telephone Consumer Protection Act (TCPA) rules clarified that telemarketers must obtain prior consent from consumers...
Following in the footsteps of the...
Since the birth of SHOOT 50 years ago, the number of legal issues that advertising agencies and production companies are faced with has exploded. Dealing with legal compliance and managing risk is more complicated than ever. In honor of SHOOT's birthday, here are 50 legal...
Two advertisers recently received a little more leeway to flex their collective funny bone--even when competitors were the butt of their jokes.
This summer, a federal court in California refused to enjoin a Jack in the Box campaign, which allegedly targeted "Angus" burgers sold by Carl's...
As advertising agencies and production companies continue to get into the business of producing branded entertainment and other content that doesn't fall within the traditional definition of "advertising," they are faced with the challenge of adapting their businesses to meet the demands of...
Creating Some Buzz Advertisers are increasingly turning to "buzz marketing" to communicate with today's consumers. These consumers are watching (and posting) videos on YouTube. They belong to social networking sites such as mySpace. They have avatars on Second Life. They have...