News
From a creative standpoint, less could figuratively be more as the industry waits for, watches, conjectures about and assesses the impact of the war in Iraq on the American advertising front. Indeed, for those advertisers who opt to have a commercial presence on air, simple creative approaches...
The directing duo known as Roenberg—consisting of Joachim Roenning and Espen Sandberg—has signed with Santa Monica-based boutique production house Motion Blur for exclusive spot representation in the United States.
The agreement marks a return to the American market for the twosome, who...
MARCH 27, 1998/Bang Music, the music and sound design boutique headed by founding partners Lyle Greenfield and Christopher Joannou, has opened a West Coast division while fortifying its flagship New York office….Michael Taylor, formerly head of postproduction at Rhythm & Hues Studios, Los...
Charcoal filtration, bamboo and a haiku are at the center of a three-spot campaign for Sumiroka Jun-Nama Beer. The ads—which feature unique footage of water drops and a vortex of air bubbles—were conceived and directed by tabletop helmer Greg Ramsey of bicoastal Celsius Films. The images are so...
Cielo Films, the Santa Monica-headquartered shop headed by founder/executive producer Joanna Bongiovanni, has signed three directors for commercial representation: Bill Scarlet, Vincent Blackhawk Aamodt and Thomas Richter.
Scarlet's last national spot roost was now defunct OneSuch Films,...
Visual effects artists want it sexier and the production community is in pursuit of beauty, but when it comes to new products for editors, the first word is speed. While most people would agree that the commercial postproduction business hasn't recovered in the year that's passed since the 2002...
Music shop Downtown Composer Collective (DCC), Brooklyn Heights, has entered into an affiliation agreement with Seattle-based sound design house Clatter & Din. Under the terms of the deal, the two operations will maintain their separate identities while offering a unified music and sound...
If director Craig Gillespie has a fear regarding his spotwork, it's of his ads becoming too predictable. "I try to let the idea dictate how a spot is going be executed so that there's not a specific style about my work," says Gillespie, who directs via bicoastal/international Morton Jankel...
Director Mat Humphrey doesn't want to be known as "the PSA guy." Yet it's a title that fits snugly because he's made the public service announcement into an art form. Take "Consequences," for the Land Traffic Safety Association, which Humphrey directed for Clemenger BBDO, Wellington, New Zealand...
Mike Mills likes to make things. It's the underlying principle that drives everything he does, which might be why he does so much. Mills is a noted commercial and music video director, graphic artist and documentary filmmaker. He's also co-founder, with director Roman Coppola, of bicoastal shop...