News
Car dealerships are hardly the stuff that ad dreams are made of. But occasionally an offbeat spot makes its creative mark—successfully registering on the outlandishly entertaining barometer is a :30 for Sandy, Ore.-based Suburban Auto Group, a dealership offering Ford, Chevrolet and Suzuki...
SHORT CUTS
New York-based UVPhactory completed the 2003 rebranding package for the Sci-Fi Channel. The new campaign--which began airing in early December--included a :03 mnemonic animation, end credits, tune-in pages, lower thirds, billboards, banners, a generic show bumper...
This concludes SHOOT's three-part series on the 2003 Sundance Film Festival.
PARK CITY, Utah—The Sundance Film Festival means many things to many people. Of the more than 20,000 attendees this year, there were actors who came to meet filmmakers, filmmakers who came to meet...
Director Mat Humphrey, who continues to be a mainstay at Filmgraphics, Sydney, has secured U.S. spot representation via bicoastal Reactor Films. Additionally, he will be handled throughout Canada by Reactor, Toronto.
The deal represents what Humphrey described as his breaking out to gain...
While subjects such as DTV and digital cinema generated much interest, a demonstration of an innovative new method of producing and distributing more targeted commercial advertising was among the highlights of the Hollywood Post Alliance (HPA) Technology Retreat. Held Feb. 6-8 at the Rancho Las...
FEBRUARY 13, 1998/Bicoastal A Band Apart Commercials has expanded on three fronts, signing director Rent Sidon, formerly of bicoastal Johns+Gorman Films, and launching two divisions: A Band Apart. 35mm—specializing in producing select spots helmed by feature filmmakers—and A Band Apart Music...
For the second consecutive year, there will be an international category in the Association of Independent Commercial Producers (AICP) Show. Advertising Excellence/ International will be among the 23 categories at the 12th annual AICP Show, which is scheduled to be held at the Metropolitan...
Last November, Sony Electronics and agency partner Young & Rubicam (Y&R), New York, finished "The Trip," a :60 targeting an older demographic group called "Zoomers" (SHOOT, 11/29/02, p. 12). As defined by U.S. News & World Report, the Zoomer group is a subset of the baby boomers...
Crossroads Films, bicoastal and Chicago, has entered into an affiliation with Velocity Afrika, Johannesburg and Cape Town. Per the deal, Crossroads gains a production foothold in South Africa, as well as exclusive U.S. representation for Velocity's roster of directors, including company partner...
"Courage," an interstitial piece promoting Cartoon Network's Courage the Cowardly Dog series, has won the Annie Award for outstanding achievement in an animated TV commercial. The award was bestowed during the 30th annual Annie Awards ceremony on Feb. 1 at the Alex Theatre, Glendale. Recognizing...