Friday, Aug. 11, 2023

It’s been an eventful first half of 2023, prompting SHOOT in its latest Midyear Report Card Survey to once again seek feedback from the advertising agency community in terms of pinpointing trends, developments and issues which have emerged as the most significant.

For the...

Wednesday, Aug. 9, 2023

In 2006, a Nissan marketing executive had a truly insane idea to create a competition and an "academy" to turn gamers into race car drivers. Darren Cox saw an untapped market of potential car-buyers in Gran Turismo enthusiasts – the popular PlayStation racing simulator that first came on the...

Tuesday, Aug. 1, 2023

There are some good gags and clever innovations in the animated "Teenage Mutant Ninja Turtles: Mutant Mayhem," but there is one brilliant idea: casting Ice Cube as the voice of the movie's mutant insect supervillain Super Fly.

It might have once been hard to foresee the value of having...

Thursday, Jul. 27, 2023

Who knew so many movie ideas could be found while rummaging through your attic?

This year we've had movies on Tetris ( "Tetris" ), Nike ( "Air" ), Blackberry ( "Blackberry" ) and Cheetos ( "Flamin' Hot" ). The latest is "The Beanie Bubble," a comic drama about the Beanie Baby craze of the...

Thursday, Jul. 20, 2023

“Stephen Curry: Underrated” is easily one of the most inspirational movies of the year.

This is a portrait of a man — the greatest three-point shooter of all time — who has felt inferior playing the game he loves since he was a scrawny kid playing on his local under-10 team. It’s easy to...

Wednesday, Jul. 19, 2023

Christopher Nolan’s “Oppenheimer” is a kinetic thing of dark, imposing beauty that quakes with the disquieting tremors of a forever rupture in the course of human history.

“Oppenheimer,” a feverish three-hour immersion in the life of Manhattan Project mastermind J. Robert Oppenheimer (...

Wednesday, Jul. 19, 2023

For someone who’s 11.5 inches tall and weighs under 8 ounces, poor Barbie’s had to carry an awfully heavy load over the years on that slender, plastic back of hers.

Welcomed as a trailblazer in 1959 — An adult doll! With actual breasts! — she was nonetheless branded an anti-feminist a...

Thursday, Jul. 13, 2023

Among the low-hanging fruits of satire, sleepaway theater camps would dangle about as low as social-media influencers and Def Leppard cover bands.

But “Theater Camp,” a new comedy by Molly Gordon and Nick Lieberman, energetically wades into the kind of mockumentary territory Christopher...

Tuesday, Jul. 11, 2023

Wondering if you should choose to accept the latest "Mission: Impossible" entry? Maybe you're sick of all the bombast at the movie theater lately? Well, put it another way: Do you really want to disappoint Tom Cruise?

On the first day cameras were rolling for "Mission: Impossible – Dead...

Thursday, Jul. 6, 2023

If you're like me, there comes a moment of truth in raunchy film comedies when you decide whether to fully join in the fun — or ride it out on the fence.

It often comes in a key early comic scene. Can they pull it off? If so you'll be putty in their hands for two hours, ready to chuckle...

MySHOOT Company Profiles