Be Creative Management (BCM) has signed brand strategist Alicia Johnson. Johnson has been leading entertainment and consumer brand turnarounds for over 20 years.
The CW recently tapped Johnson for brand strategy and naming of their new digital content platform, CW Seed. Launched earlier this year, the new digital “channel” is an incubator for new program content geared to mobile millennials.
Johnson’s strategic leadership of the re-brand of Comedy Central repositioned them from being a TV “channel” into a media company.
“Alicia is like a brand therapist,” BCM partner, Aaron King said. “Sometimes it’s hard for clients to see the big picture when they're in the trenches. That’s where Alicia is brilliant. She devours consumer research, is a dedicated student of the market, and asks questions that lead clients to think of their brand in new ways."
Johnson’s deep agency experience gives her a unique perspective on the More