Take Amazon Prime, mix it with Pinterest and add a dash of Instagram. The result is Amazon Spark , a new shopping-focused "social network" aimed at getting hardcore Amazon users to spend even more money with the e-commerce giant.
The service launched publicly on Tuesday on Amazon's iPhone app, although it's already chock full of posts, so the company has clearly been testing it for a while. It's only available to Prime members, who pay $99 a year for free shipping, streaming videos and other perks. An Android version is planned.
Like Pinterest, Spark lets users share photo-heavy posts about their interests, ideally those leading to shopping. "It's to learn more, to sell more and to connect to customers," said Bob Hetu, research director for retail at Gartner.
He noted that it's not intuitive to find Spark on the Amazon app, suggesting that the company is not pushing it hard — at least not yet.
To use it, go to the "programs More