LOBO, best known for its work in animation, design and mixed media, has launched a standalone live-action division which includes the international company expanding its presence in the U.S. market. This entails full live production services being led by New York-based executive producer Paul Amorese, a four-year LOBO veteran.
Meanwhile LOBO’s headquarters in Brazil houses a state-of-the-art studio, which regularly attracts U.S. brands to South America. One such example is Coca-Cola’s “Recycle Me” campaign created by Ogilvy New York and produced by LOBO.
LOBO is no stranger to live action. The company’s animation-led projects often include live-action elements. And as the industry continues to shift, the speed at which LOBO adapts is fast becoming one of its biggest strengths.
With the recent buzz surrounding generative art, for example, LOBO utilized AI for the concepting phase of their film, “SAP Office Cat.” Working in More