- Tuesday, Apr. 9, 2019
NYC-based creative studio Nice Shoes has expanded in the Midwest, opening its first stand-alone space in Chicago’s River North district. The studio will be led by sr. colorist Ron Sudul and color assistant Alex Frankland, and be supported by executive producer Tara Holmes and producer Serena Bove, who will be splitting their time between the NYC and Chicago studios.
Having previously operated out of a shared space in Chicago, Nice Shoes launches its own quarters on the heels of an influx of work from the Midwest region, with a steady flow of projects from local clients such as mcgarrybowen, EnergyBBDO, and We Are Unlimited. The space, which is larger than the former shared space, will allow the studio to scale based on project needs and allow for Nice Shoes’ global roster of colorist talent to work out of the studio.
Sudul has been with Nice Shoes since its inception, spending nearly two decades in the NYC headquarters experiencing the evolution of the brand as it continued to adapt with industry shifts. Nice Shoes sent him to Chicago in 2014 to launch the studio’s Midwest presence. His passion for perfecting imagery has brought him into contact with such recording artists as Kanye West and Beyoncé, collaborating with the power duo on experimental pieces with looks that shatter the boundaries of traditional music videos. Sudul has also worked on a range of spots for brands such as AT&T, Givenchy, IBM, UPS, Starbucks, GE, Dunkin’ Donuts, Coca-Cola, MTV and Chase.