Anonymous Content has opened a London commercial production office and appointed Tor Fitzwilliams as its managing director and executive producer. The outpost will offer the UK access to Anonymous’ talent pool which includes such sought-after directors as Alejandro G. Iñárritu, Alfonso Cuarón, Armando Bo, Autumn de Wilde, Brett Morgen, Cara Stricker, Chris Sargent, Daniel Kaufman, Dee Rees, Grant Singer, John X. Carey, Johnny Green, Malcolm Venville, Mark Romanek, Pantera, and Tim Godsall.

Fitzwilliams brings 15 years of production experience, having worked across sales, strategy and talent management with leading filmmakers and creative agencies globally. She began her career at production company Blink, where she spent five years working with some of the U.K.’s most prolific directors and on some of advertising’s most iconic work. She then joined Smuggler London as head of sales, before moving to Smuggler New York to head up their East Coast sales. In 2015, Fitzwilliams returned to London as executive producer at Stink Films. She has also served on many juries, including Film Craft at Cannes Lions and, most recently, last year’s Film Craft jury for Creative Circle.

Eric Stern, Anonymous Content partner and managing director, cited Fitzwilliams’ “myriad experience” as making her “the perfect person to be leading this office and our commercial partnerships in the U.K.”

Fitzwilliams is enthused about opening the London office, sharing, “No other production company has proven how to bridge the gap between the commercial and entertainment world better than Anonymous Content. They have world-class talent on their books, which is accessible to all agencies and brands.”