• Friday, Feb. 26, 2021
People on the Move
Eleven hires creative director Michael de Wit, sr. designer Ruben Martinez
Michael de Wit
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Creative agency Eleven, which maintains locations in San Francisco, Chicago and New York, has hired Michael de Wit and Ruben Martinez as, respectively, creative director and sr. designer. 

“Michael and Ruben bring a wealth of international experience to Eleven,” said Mike McKay, chief creative officer at Eleven. “Having worked on global brands like adidas, Vans, Coca-Cola and The North Face, they’ll
help us creatively tap into cultures around the world for Samsung, CommonSpirit Health and many other clients.”

With more than 20 years of experience in creative/art directing, de Wit will leverage his international experience working with lifestyle brands like Vans, adidas, Oakley and Converse, to drive Eleven’s creative and new business approach in 2021. De Wit directed various campaigns and activations throughout his career in Amsterdam, Boston, New York and more, including Converse’s ‘Made by you’ and adidas’ “adidas Running x ISS.” De Wit most recently served as creative director at Unlisted Brand Lab.

Martinez will build on Eleven’s design-focused foundation, bringing to the agency decades of design expertise from working with brands such as Coca-Cola, Amazon and adidas. Today, Eleven is blending design, marketing and brand innovation, and Martinez has been tapped to support those capabilities with his campaign design experience. Martinez will be working with clients such as Casper, Cadre, The Kraken Rum, Samsung, Pella and Electrify America. Prior to joining Eleven, Martinez had been freelancing; earlier he had been at Starch Creative.

De Wit will join McKay and five other creative directors immediately assuming responsibilities for Samsung and CommonSpirit Health while Martinez will work across a range of agency assignments. Additionally, de Wit will play a role in new business development, further extending Eleven’s reach and scope across verticals.

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